Strategy & Marketing Manager (225-612)

The Strategy & Marketing Manager plays a critical role in devising and overseeing the strategic direction and marketing initiatives of a business. This position involves analyzing market trends, customer insights, and competitor activities to formulate strategies that enhance market share and drive growth. The Strategy & Marketing Manager will work closely with cross-functional teams to develop integrated marketing plans that align with the organization's objectives and ensure consistent brand messaging. This role demands a creative and analytical thinker, adept at identifying opportunities and tackling challenges within the market. Strong leadership skills and the ability to manage multiple projects and stakeholders simultaneously are key to success in this position.

Responsibilities

• Develop strategic marketing plans in alignment with company objectives and targets.
• Conduct market research to identify trends and opportunities in the industry.
• Analyze competitor strategies to enhance competitive advantage in the market.
• Collaborate with product development teams to align marketing efforts with new offerings.
• Oversee the execution and evaluation of marketing campaigns and initiatives.
• Manage the creation and distribution of promotional materials and communications.
• Establish and maintain relationships with key industry stakeholders and partners.
• Track and report on the performance metrics of marketing activities regularly.
• Provide insights to senior management to support strategic decision-making processes.
• Lead and mentor a team of marketing professionals to achieve departmental goals.
• Forecast and manage the budget for the marketing department effectively.
• Remain updated on new marketing techniques and recommend changes when needed.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• At least 5 years of experience in a strategic marketing role or similar function.
• Strong analytical skills with the ability to interpret complex market data.
• Proven track record of successful marketing campaign design and execution.
• Excellent communication and presentation skills for varied audiences and stakeholders.
• Demonstrated ability to lead and manage a team in a dynamic environment.
• Proficiency in marketing software tools, such as CRM systems, analytics, and CMS.