Specialist – E‑Commerce Marketing (Digital & SEO) 29O25

An exciting opportunity has arisen for an innovative and skilled Specialist in E-Commerce Marketing with a focus on Digital and SEO. In this role, you will be at the forefront of driving online sales and enhancing the digital footprint of our brand. As a key player in our marketing team, you will develop and implement effective digital marketing strategies that align with business objectives. You will be responsible for optimizing our online channels and ensuring that our brand gains maximum exposure and top rankings in search engines. Your insights and strategies will play a crucial role in boosting our competitiveness in the e-commerce landscape. If you are passionate about digital marketing with a strong SEO background and want to make a tangible impact, this position could be your next career milestone.

Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with company goals.
• Conduct in-depth SEO analysis and implement best practices to improve search rankings.
• Create, manage, and optimize PPC campaigns to drive targeted traffic to our site.
• Collaborate with content creators to ensure SEO best practices are integrated into website content.
• Monitor and report on the performance of all digital marketing campaigns.
• Use analytical tools to gather intelligence about competitors and industry trends.
• Identify new opportunities within digital marketing channels to enhance our reach.
• Work with web developers to ensure SEO strategies are implemented properly.
• Improve website architecture, content, linking, and other factors to boost SEO positions.
• Manage and maintain marketing budgets to maximize ROI on campaigns.
• Stay up-to-date with the latest digital marketing and SEO trends and technologies.
• Collaborate with cross-functional teams to ensure cohesive messaging across all channels.

Requirements

• Bachelor’s degree in Marketing, Business, or related field required.
• Minimum of 3 years of experience in digital marketing and SEO.
• Demonstrated ability to develop and implement marketing campaigns effectively.
• Strong analytical skills and proficiency in using SEO tools and platforms.
• Experience with website analytics tools such as Google Analytics and SEMrush.
• Excellent understanding of PPC campaigns, conversion tracking, and ROI optimization.
• Exceptional communication skills and ability to collaborate with team members.