Social Media Manager

A social media manager is required to develop a comprehensive and actionable strategy for a charity supporting young clients. This role involves audience research, persona development, and the identification of optimal social media platforms to engage the target demographic. The selected freelancer will create a detailed content calendar, define content themes and tone, and establish a framework for measuring performance. Responsibilities also include proposing engagement tactics, designing a basic paid ad strategy, and setting up a reporting system to track effectiveness. The project is remote and must be completed before October 2025, with the potential for further collaboration based on outcomes.

Requirements

• Proven experience developing social media strategies for nonprofits, youth organizations, or similar sectors
• Strong skills in audience research and persona development
• Ability to select appropriate platforms and tailor content strategies to fit each
• Experience creating content calendars and defining visual and tonal guidelines
• Understanding of paid promotion strategies for awareness and engagement
• Familiarity with analytics tools and ability to build basic reporting frameworks
• Excellent communication and organizational skills for remote collaboration
• Portfolio or case studies demonstrating similar past projects preferred

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