Social Media Manager (225-714)

As a Social Media Manager, you will be at the forefront of the digital marketing strategy, overseeing the creation and maintenance of a strong online presence for our brand. You will play a pivotal role in driving engagement with our audience by curating compelling content and managing all social media platforms. The ideal candidate will have a deep understanding of social media trends, be proficient in analytics, and possess the creativity to generate innovative ideas to improve our reach and engagement. You will work collaboratively with the marketing team to align with the overall business objectives while fostering relationships with our community to increase brand loyalty and awareness.

Responsibilities

• Develop, implement, and manage our social media strategy to align with business goals.
• Create high-quality, engaging, and visually appealing content for all social media channels.
• Manage and oversee social media content while ensuring a consistent brand voice.
• Monitor SEO and user engagement and suggest content optimization for better performance.
• Define key performance indicators (KPIs) for social media and measure success against them.
• Collaborate with other departments to ensure brand consistency across all digital channels.
• Communicate with followers and respond to queries in a timely manner to foster community.
• Stay up-to-date with the latest social media best practices, trends, tools, and technologies.
• Coordinate with influencers and other external parties to create strong online partnerships.
• Analyze competitor activity to benchmark our progress and propose improvements.
• Perform audience research to tailor content to target demographic interests and preferences.
• Prepare and present detailed reports on social media performance and ROI to management.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience as a Social Media Manager or similar digital marketing role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms.
• Strong understanding of SEO, web traffic metrics, and social media KPIs.
• Creative mindset with excellent multitasking and organizational abilities.
• Exceptional written and verbal communication skills with a keen eye for detail.
• Experience using social media management tools and software such as Hootsuite or Buffer.