Social Media Manager (225-619)

We are seeking a creative and strategic Social Media Manager to join our dynamic team. This pivotal role requires an individual who fully understands the power of digital marketing and can craft engaging and innovative content across various social media platforms. The ideal candidate will possess an insightful understanding of social media trends and analytics, with a passion for enhancing brand visibility, engagement, and drive to connect with audience members effectively. As a Social Media Manager, you will be responsible for managing our company’s online presence, guiding campaigns from inception to execution, and analyzing the outcomes to ensure they meet organizational goals. This role necessitates a creative thinker with excellent communication skills, who is adaptable and eager to keep pace with the rapidly evolving digital landscape.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create, edit, and schedule high-quality, engaging content for social media platforms.
• Monitor social media channels for industry trends and competitor activities.
• Engage with followers and respond to queries in a timely and professional manner.
• Collaborate with the marketing team to create paid social media campaigns.
• Analyze social media metrics to gauge the success of campaigns and initiatives.
• Stay up-to-date with the latest social media best practices and technologies.
• Design and execute social media contests and promotions to drive audience engagement.
• Coordinate with copywriters and designers to ensure content is informative and appealing.
• Build and maintain relationships with key influencers and industry professionals.
• Develop reports on social media campaign performance and recommend improvements.
• Maintain brand consistency across all social media communications and platforms.

Requirements

• Bachelor’s degree in Marketing, Communication, or a related field preferred.
• Proven work experience as a Social Media Manager or similar role.
• In-depth knowledge of various social media platforms and best practices.
• Strong analytical skills with the ability to interpret social media data.
• Excellent written and verbal communication skills for effective engagement.
• Experience with social media management and analytics tools like Hootsuite or Buffer.
• Creative mindset with the ability to think outside the box for content creation.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.