Affiliate Marketing Manager

An Affiliate Marketing Manager plays a crucial role in driving business growth through strategic relationships and innovative marketing techniques. This position requires an individual who is both creative and analytical, who can identify potential partners and manage existing relationships with affiliates. The manager will develop and implement marketing strategies to maximize profit growth through affiliates while ensuring that these partnerships are consistent with the company's brand and objectives. They will also work closely with other departments such as sales, marketing, and product development to ensure consistent and cohesive communication. The ideal candidate is someone who is detail-oriented, has a passion for marketing techniques, and possesses a strong understanding of online marketing trends and performance analysis. 

Responsibilities

• Develop and oversee innovative affiliate marketing programs and strategies.
• Recruit new affiliate partners and build valuable relationships with them.
• Manage current affiliate partnerships to achieve business revenue goals.
• Analyze campaign performance data to optimize and refine marketing efforts.
• Collaborate with sales, marketing, and product teams to align strategies.
• Negotiate contracts and commission structures to ensure competitiveness.
• Perform market research to identify trends and opportunities for growth.
• Create and distribute marketing materials for affiliate promotional use.
• Ensure affiliate programs adhere to the company's compliance standards.
• Monitor and report on competitors’ affiliate program strategies and results.
• Develop customized and targeted marketing solutions for key partners.
• Communicate program results and strategies to senior management regularly.
• Utilize analytical tools to track and report on marketing performance metrics.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Proven experience in digital marketing, particularly in an affiliate role.
• Strong understanding of performance marketing and online marketing strategies.
• Exceptional communication and people management skills are essential.
• Demonstrated ability to manage contracts and negotiate favorable terms.
• Experience with affiliate platforms and analytics tools, such as Google Analytics.
• Ability to work creatively and analytically in a problem-solving environment.
• Strong detail orientation with the ability to manage multiple projects simultaneously.
• Knowledge of SEO best practices and their impact on affiliate marketing campaigns.