Social Media Executive

Overview:

This role requires a well-rounded understanding of paid and organic social media,

content creation, influencer partnerships, community management, and CRM

integration. The ideal candidate should be both strategic and hands-on, with the

ability to drive engagement, brand awareness, and measurable business results

across social channels.

Key Responsibilities

1. Social Media Strategy & Execution

 Manage the day-to-day operations of brand social media channels

(Instagram, TikTok, Facebook, etc.).

 Plan and schedule content calendars, ensuring alignment with brand and

campaign objectives.

 Collaborate with cross-functional teams (design, retail, e-commerce) to

ensure an integrated omnichannel approach where applicable.

2. Content Creation, Copywriting & Trends

 Write engaging and on-brand copy for posts, captions, stories, and

campaigns.

 Develop compelling storytelling tailored to different audiences and platforms.

 Spot and evaluate emerging social media trends, formats, and cultural

conversations.

 Translate trends into actionable creative content ideas that resonate with GCC

audiences.

 Repurpose global assets into locally relevant, trend-driven content.

3. Paid Social & Boosting

 Support setup, monitoring, and optimization of paid social campaigns across

Meta, TikTok, and other platforms.

 Work with the performance marketing team to execute dark ads, boosting

strategies, and A/B testing.

 Track and report on campaign performance, ROI, and audience growth.

4. Influencer Marketing & Partnerships

 Identify, engage, and manage relationships with influencers and content

creators.

 Support influencer campaign execution, contract negotiations, and

performance tracking.

 Leverage influencer content for brand amplification across channels.

5. Community Management

 Monitor and engage with online communities, responding to customer queries

and comments in a timely, brand-appropriate manner.

 Proactively grow and nurture online communities, fostering advocacy and

loyalty.

 Escalate customer service issues when required.

6. CRM Integration

 Collaborate with the CRM team to integrate social media efforts with customer

journeys.

 Support database growth through lead-gen campaigns and social-to-CRM

initiatives.

 Use CRM insights to tailor messaging and content strategies.

 Schedule Whatsapp comms, SMSs through CRM tools available.

7. Reporting & Analytics

 Track KPIs across social channels (reach, engagement, follower growth,

conversions).

 Deliver monthly performance reports with actionable insights.

 Benchmark against competitors and industry trends.