Social Media Executive (225-807)

As a Social Media Executive, you will play a crucial role in shaping and enhancing the online presence of our brand. Your primary focus will be on developing and executing creative social media strategies that align with the company's objectives and resonate with our target audience. You will be responsible for managing and curating content across various social media platforms, engaging with followers, and analyzing social media metrics to drive continuous improvement. In this dynamic role, you will work closely with marketing, content, and design teams to ensure cohesive brand messaging and consistency across all channels. Your expertise in social media trends, tools, and technologies will be essential in driving brand awareness, increasing engagement, and fostering community loyalty.

Responsibilities

• Develop and implement comprehensive social media strategies to align with business goals.
• Create, edit, and manage compelling written and visual content for social platforms.
• Engage with online audience, responding to comments and messages in a timely manner.
• Coordinate with marketing and design teams to ensure consistent brand messaging.
• Monitor social media accounts, identifying trends and opportunities for engagement.
• Analyze social media metrics to assess performance and drive strategy adjustments.
• Conduct research to understand the latest social media trends and best practices.
• Manage social media advertising campaigns to reach targeted audience segments.
• Collaborate with influencers and partners to expand brand reach and visibility.
• Organize and host interactive events or live sessions on social platforms.
• Draft monthly reports to track progress and report to senior management.
• Maintain up-to-date knowledge of industry developments and emerging social media technologies.

Requirements

• Bachelor’s degree in marketing, communications, or a related field preferred.
• Proven experience as a Social Media Executive or similar role in the industry.
• Strong understanding of social media platforms, tools, and analytics software.
• Exceptional written and verbal communication skills with creative flair.
• Demonstrated ability to create engaging and visually appealing content.
• Strong interpersonal skills and the ability to collaborate effectively with others.
• Solid organizational skills and the ability to handle multiple projects simultaneously.