Social Media Coordinator (225-610)

A dynamic and creative Social Media Coordinator is sought to manage and enhance the online presence of our organization. In this role, you will strategize, create, and execute social media content across various platforms to engage and grow our audience. You will work closely with the marketing team to align social media activities with broader marketing strategies. This position demands a detail-oriented individual with a deep understanding of social media analytics and trends who can leverage them to drive engagement and brand awareness. If you possess excellent communication skills, have a knack for storytelling, and are passionate about all things social media, we would love to hear from you.

Responsibilities

• Develop, implement, and manage social media strategies to align with business objectives.
• Create engaging and relevant content for social media platforms including text, images, and videos.
• Monitor, track, and report on social media metrics and campaigns' ROI.
• Collaborate with different departments to ensure content consistency and brand alignment.
• Maintain the company's social media calendar to ensure timely and organized content posting.
• Engage with audiences through comments, messages, and other interactive content.
• Research and analyze competitors’ social media presence and adjust strategies accordingly.
• Stay updated on the latest social media best practices and emerging trends.
• Optimize content to increase visibility and maintain consistent brand voice and identity.
• Coordinate with influencers and partners for collaborations to expand reach.
• Respond to customer inquiries and complaints received via social media channels promptly.
• Assist in developing and managing paid social media campaigns and budgets.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven work experience of at least 2 years as a Social Media Coordinator or a similar role.
• In-depth knowledge of social media platforms, tools, and technologies.
• Strong ability to plan, create, and execute dynamic social media content.
• Exceptional written and verbal communication skills are essential.
• Familiarity with social media analytics and adept at interpreting data insights.
• Proven capabilities in managing paid social media advertisements and campaigns.
• Highly organized with excellent time management and multitasking skills.
• Creative mindset with the ability to think outside the box for innovative solutions.