Social Media Content Strategist (225-828)

A Social Media Content Strategist is a key player in the digital marketing landscape. This professional is adept at crafting compelling content that resonates with target audiences while effectively promoting the brand’s message across various social media platforms. The primary objective of a Social Media Content Strategist is to enhance brand awareness, engagement, and traffic, ultimately driving business growth and customer loyalty. Utilizing their creative and analytical skills, they develop and implement strategies that intertwine content creation, audience engagement, and performance analysis. They are familiar with the latest social media trends, tools, and technologies, and use these insights to optimize content delivery and maximize its impact.

Responsibilities

• Develop comprehensive social media content strategies that align with business objectives and brand voice.
• Create, curate, and manage engaging content for various social media platforms, including text, images, videos, and more.
• Analyze social media insights to guide strategy adjustments and optimize content performance continuously.
• Collaborate with marketing, design, and content teams to ensure consistent brand messaging across channels.
• Identify and integrate emerging social media and digital marketing trends to keep content relevant and innovative.
• Monitor key performance indicators (KPIs) to track social media activity and its effectiveness on brand growth.
• Engage with the audience to foster community interaction and direct conversations toward brand objectives.
• Coordinate with influencers and brand advocates to extend campaign reach and enhance brand reputation.
• Ensure all content complies with copyright laws, privacy regulations, and industry best practices.
• Prepare regular reports on social media activities, showcasing results and providing strategic recommendations.
• Plan and execute paid social advertising campaigns to boost reach and engagement with target audiences.
• Stay updated with industry developments and competitors to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred for this role.
• Proven experience as a Social Media Strategist or similar role, with a successful portfolio.
• Strong understanding of social media platforms, content creation tools, and analytics software.
• Excellent written and verbal communication skills, with a flair for creative content creation.
• Analytical mindset with the capability to interpret data and derive actionable insights.
• Experience in using social media management and analytics tools, such as Hootsuite or Buffer.
• Ability to manage multiple projects and priorities simultaneously in a fast-paced environment.