Social Media & Content Associate 24M26

The Social Media & Content Associate is a dynamic and creative role that plays a crucial part in any organization's digital marketing team. Responsible for supporting social media strategy and content planning, this role is designed for individuals who are passionate about engaging audiences and building brand awareness through online platforms. The associate will create, curate, and manage published content across social media channels while analyzing performance metrics and generating innovative ideas to boost engagement rates. In addition, they will work closely with internal teams to ensure the alignment of content strategies with the overall brand voice and marketing objectives. This position offers a unique opportunity to influence how the brand connects with its audience, making it ideal for individuals who are adept at storytelling and digital media trends.

Responsibilities

• Develop and implement strategic social media plans to enhance brand awareness.
• Create engaging and visually appealing content for various social media platforms.
• Monitor social media channels for trends, feedback, and engagement opportunities.
• Collaborate with marketing teams to align content strategies with campaign objectives.
• Analyze social media metrics and reports to measure content performance effectively.
• Coordinate and execute effective digital marketing campaigns across multiple channels.
• Stay updated with the latest digital marketing and social media trends and tools.
• Interact with followers in a timely and professional manner to foster community relations.
• Research and identify influencers and partnerships beneficial for brand promotion.
• Assist in developing content calendars and scheduling posts consistently across platforms.
• Edit, proofread, and improve content for clarity, consistency, and brand voice adherence.
• Participate in brainstorming sessions to generate new content ideas and strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience in social media management and content creation is required.
• Strong understanding of major social media platforms and analytics tools.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work collaboratively in a fast-paced team environment is essential.
• Experience with graphic design tools such as Adobe Creative Suite is desirable.
• Proficiency in SEO best practices and content optimization techniques is advantageous.