SEO Specialist 26D25

The SEO Specialist role is a dynamic and crucial position within the digital marketing spectrum. This position is responsible for enhancing the visibility of a company’s website on search engines, thereby driving more traffic and ultimately increasing revenue. The SEO Specialist employs a combination of creative and technical skills to improve search engine rankings. This involves keyword research, content strategy, link building, and leveraging analytical tools to track progress and adjust strategies. Being up-to-date with the latest SEO trends and search engine algorithms is vital to the role. Strong communication skills are also essential, as the SEO Specialist frequently collaborates with web developers, marketers, and content creators to implement SEO best practices across all company web content.

Responsibilities

• Develop and execute successful SEO strategies to meet business objectives.
• Conduct keyword research to guide content teams and drive web traffic.
• Review and analyze client sites for areas that can be improved and optimized.
• Monitor performance metrics to understand SEO strategy performance.
• Collaborate with content and marketing teams to boost SEO across channels.
• Perform ongoing keyword discovery, expansion, and optimization for SEO campaigns.
• Stay updated with the latest SEO trends, algorithm changes, and best practices.
• Participate in external link building campaigns and improve backlink profile.
• Optimize copy and landing pages for search engine marketing.
• Prepare detailed strategy reports and communicate findings to stakeholders.
• Research and implement search engine optimization recommendations.
• Work with development teams to ensure SEO best practices are properly implemented.

Requirements

• Proven experience as an SEO Specialist or similar digital marketing role.
• Familiarity with keyword research and management tools such as SEMRush.
• Experience with SEO reporting and working knowledge of Google Analytics.
• Understanding of ranking factors and search engine algorithms.
• Proficient in MS Office and SEO tools such as Google Analytics, etc.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Excellent communication skills, both written and verbal, for effective collaboration.