SEO Executive (225-623)

As an SEO Executive, you will play a crucial role in optimizing our online content and ensuring our brand's visibility on search engines. You will work closely with our marketing and content teams to create and implement effective SEO strategies that drive traffic and improve website rankings. Your analytical skills will be essential in tracking progress, evaluating the performance of SEO tactics, and making data-driven decisions to enhance online presence. A passion for staying updated with the latest SEO practices, search engine algorithm changes, and digital marketing trends will help in anticipating potential challenges and seizing opportunities for growth. Your expertise will contribute to fostering a positive user experience and maximizing our reach to potential customers.

Responsibilities

• Develop and execute successful SEO strategies that align with business objectives.
• Conduct keyword research to guide content creators and inform marketing strategies.
• Analyze web traffic metrics and report on performance to stakeholders regularly.
• Collaborate with content and design teams to create SEO-friendly web content.
• Monitor and analyze industry trends and adjust SEO strategies accordingly.
• Implement technical SEO improvements to enhance website performance and ranking.
• Use tools such as Google Analytics to monitor the effectiveness of SEO campaigns.
• Maintain relationships with web developers to ensure correct implementation of SEO tasks.
• Ensure website content is optimized for search engines and user experience.
• Stay updated with algorithm changes and implement strategies accordingly.
• Provide training and support to team members on SEO best practices and strategies.
• Identify opportunities for link building and collaborate with external partners.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Proven experience as an SEO Executive or similar role in a dynamic environment.
• In-depth knowledge of SEO practices, tools, and analytics platforms.
• Strong understanding of web analysis and digital marketing concepts.
• Proficient in HTML, CSS, and JavaScript in relation to SEO improvements.
• Ability to identify SEO issues and recommend actionable solutions effectively.
• Excellent communication and collaboration skills with a detail-oriented mindset.