Senior Specialist, Marketing Development (225-730)

The Senior Specialist, Marketing Development is a vital role within the marketing team, tasked with driving growth and innovation through strategic planning and execution of marketing initiatives. This role requires a keen understanding of the market landscape, consumer trends, and competitive positioning to create impactful marketing strategies that align with the organization's goals. As a Senior Specialist, you will lead efforts in identifying new market opportunities, developing marketing campaigns, and evaluating their effectiveness. Your expertise will guide cross-functional teams in implementing these strategies, ensuring the organization remains at the forefront of the industry. You will be leveraging data analytics and insights to optimize marketing efforts, increase brand visibility, and ultimately drive the business forward.

Responsibilities

• Develop and implement strategic marketing plans to increase brand recognition.
• Analyze market trends to identify opportunities for market expansion or penetration.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Create, manage, and optimize digital marketing campaigns to ensure maximum ROI.
• Conduct competitor analysis to maintain a competitive edge in the market.
• Utilize data-driven metrics to assess the performance of marketing initiatives.
• Forecast marketing trends and predict potential challenges in the current market.
• Lead the development of creative marketing content in alignment with brand standards.
• Coordinate with public relations to enhance brand reputation and visibility.
• Organize and manage events to promote brand awareness and engagement.
• Mentor junior marketing team members to foster professional growth and development.
• Prepare detailed reports and presentations for senior leadership on marketing performance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum of 5 years of experience in a marketing development role.
• Proven track record of successfully managing multi-channel marketing campaigns.
• Strong analytical skills for interpreting market data and refining strategies.
• Exceptional communication and presentation skills for diverse audiences.
• Ability to lead and motivate a team to achieve common marketing goals.
• Proficient in the use of digital marketing tools and analytics platforms.