Senior Marketing Manager - Design And Hospitality

About us

dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.

Job Purpose: Senior Marketing Managers independently establish, maintain, and evaluate marketing plans in line with Event Strategies with final sign-off from the Portfolio Marketing Lead

.
Direct Reports: The Senior Marketing Manager is most likely to have direct reports including a Marketing Manager (where applicable), Marketing Executive, and/or Marketing Coordinators, and can manage, nurture, and empower both direct and indirect report

s.
Key Accountabiliti

es:
Leadership & Team Managem

• ent:
  Manage a team of marketers working across a range of events within the portf
• olio.Provide guidance, feedback, and inspiration to direct line rep
• orts.Contribute to a culture of positivity, high performance and a growth min
• dset.Where applicable develop clear development roadmaps for high potent
• ials.Ensure direct line reports are competent people managers and have the skills and training required to manage junior team members or special
• ists.Identify training needs and ensure line reports are technically profic
• ient.Champion the adoption and optimization of marketing technology solut
• ions.Ability to persuade and influence senior members of the team with fact-based insight and feed

back.
Planning, Campaign Management & Execution, Analysis & Ins

• ights:
  Lead on the strategic thinking, planning, and execution of an integrated multi-channel marketing plan and budget that aligns with the overall Event St
• rategy.Gain a deep understanding of the industry and supply chain the event serves, including its key stakeholders for data segmentation and messaging pu
• rposes.Develop personas, value propositions, and messaging for each of the key stakeholder pr
• ofiles.Work closely with direct line reports to ensure successful delivery of marketing campaigns in line with agreed
• KPI’s.Create and deliver a Content Marketing plan that resonates with your audience and supports event
• goals.Create a website strategy that attracts and converts visitors, using Google Analytics to effecti
• veness.Ensure show websites are fully up to date with the latest information in accordance with the campaign
• cycle.Ensure all social media channels are setup accordingly with business guidelines, frequently maintained and monitored to attract, engage, and convert fol
• lowers.Create a well-thought-through data build and verification strategy aligned with your event goals an
• d KPIs.Work with internal compliance team to ensure all activities meet expect
• ations.Work with shared services teams (data, digital etc.) ensuring requirements are submitted in advance of the deadline date and that the brief is clear and sp
• ecific.Effectively manage third-party suppliers and partners with clear, documented service level agreements to ensure deliverables are of the highest standard. This includes but is not limited to PR, digital, social media, and registration ag
• encies.Build and manage relationships with key media partners and associations to support efforts in creating awareness and driving partici
• pation.Coordinate the design and production of all marketing collateral e.g. sales brochures, post-show reports, print ads, web banners, email templates etc., in a format that delights, engages, and drive conve
• rsions.Write creative, persuasive copy for a wide range of media, ensuring it has gone through the necessary approvals and is erro
• r-free.Have a keen interest in and ability to analyze and report on response rates and trends from activities and campaigns to ensure we’re on track to meet KPIs, improve campaign performance, identify growth opportunities, and pre-emp
• t risk.Share relevant insights and recommendations with sales, event teams, and senior management, using available analytical and visualization
• tools.Stay closely connected to the core customer profiles, collecting feedback to ensure the event is meeting their expectations and that you’re aware of industry changes and n
• uances.Keep abreast of and explore new marketing channels, tactics, and methodologies to enhance marketing perfo
• rmance.Continuously seek and test innovative and creative communication techniques and formats that delight and excite our aud
• iences.Contribute to other team projects and initiatives, remaining flexible and willing to cont

ribute.
Qualifications and exp

• erience:
  At least 4-5 years years demonstrable experience in events and / or B
• 2B media.Demonstrable experience in marketing together with the potential and attitude required
• to learn.Detailed knowledge of marketing best practices with a strong knowledge and understanding of social media m
• arketing.Experience in the Middle East market i
• s a plus.Arabic written and spoken is a stro
• ng asset.Ability and willingness to travel for business an
• d events.Experience in dealing with and managing key stakeholder r
• elations.Ability to network and liaise with senior people/trade bodies and ass
• ociationsUp to date with the latest trends and best practices in 360 marketing and mea

surement.
"Please take the time to read the job description, you must meet all the criteria set out above for your application to be considered. We do check all applications and suitable candidates will be contacted within 5 days. If you are not contacted by us within 5 working days, please consider your application unsuccessful at t