Marketing Executive - Infrastructure

About us

dmg events is an international exhibition and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.

THE ROLE: Marketing Executives support marketing activities for exhibitions and/or special events e.g. awards, and conferences, and works under the supervision of the Marketing Managers and Exhibition Directors.

KEY ACCOUNTABILITIES:

Campaign Management and Execution

• Working on special projects as required by the division, i.e. research, internal project small-scale special event
• Evaluate the performance of media, association, industry partners, and social media influencers and provide feedback/recommendations to marketing manager
• Build, maintain and optimize websites and work with internal support teams to make advancements maximizes conversion from the sites
• Copywriting input and checking/proofing of all English marketing materials in conjunction with relevant Marketing Manager
• Contributing to the database growth for the shows by researching competitor events; following industry leaders
• Assist with development of content marketing calendar for show
• Work in conjunction with Marketing Manager to ensure all social media channels are active in line with market expectations, monitor engagement and maximize conversion
• Collect customer insight onsite such as exhibitor and visitor testimonials

Marketing Management Support

• Assist in the delivery of all planned campaigns
• Create tracking links and maintain tracking masterfiles per show
• Assist in testing and monitoring active marketing programs with developing ways to improve those campaigns
• Proof read all marketing materials in conjunction with Marketing & Exhibition Managers to ensure accuracy

Exhibitor Marketing

• Act as point of contact with all show exhibitors including sending the welcome email, marketing requests, product image requests, PR information, etc.
• Create exhibitor marketing collaterals
• Ensure the marketing side of the exhibitor manual is updated and managed for the next edition
• Onsite management of exhibitor requests
• Ensure all sponsorship marketing deliverables are actioned and in a timely manner

Media Partners

• Researching new external media for use on shows and updating media files accordingly
• Assisting with the setting up of media deals with external organizations to ensure maximum exposure at lowest cost to show budget
• Coordinate requirements with Media Partners ensuring adherence to timelines and plans
• Update and manage the media partner log ensuring media partner marketing deliverables are actioned and in a timely manner

Administerial Task Management

• Liaise with external suppliers and assist in the coordination of design and production of marketing collaterals including sales brochures, visitor tickets, print advertisements, web banners/emails etc.
• Drop in copy to new websites and update the website with new content and images, given by the marketing manager, including the creation of campaign trackers
• Act as point of contact with the operations department for issues such as travel agency, media racks, etc.
• Carry out Administerial tasks such as creating PO’s, filing of documents, setting up emails on ESP
• Carry out other administrative and other duties as required by show team
• Provide reporting information as required by show team
• On-site support at shows involving ad-hoc work as required, this can involve extra hours
• Perform any other duties that are commensurate with the grade and areas of responsibility

Please take the time to read the job description, you must meet all the criteria set out above for your application to be considered. We do check all applications and suitable candidates will be contacted within 5 days. If you are not contacted by us within 5 working days, please consider your application unsuccessful at this time.