Senior Global Lifecycle Marketing Specialist

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are seeking a highly experienced Lifecycle Marketing individual to manage and collaborate with teams and oversee regional lifecycle marketing campaigns. The right candidate will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to regional team members while reporting to the global team.

Responsibilities

• Directly own the regional lifecycle marketing strategies in collaboration with the local and global teams by bringing and executing new ideas and solutions to increase activation and retention
• Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
• Good understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
• Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
• Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns
• Implement data-driven optimization based on insights from internal data and external market conditions
  
  

• Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns
• At least 8 years of experience in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company
• Multichannel marketing expertise, with a focus on product-led growth marketingIn-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
• Knowledge and experiences in using marketing automation platforms/ tools
• Exceptional logical thinking and data-driven decision-making abilities
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages are an advantage.
• Able to work remotely and efficiently with global teams
  
  

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)