Senior Executive - Digital Marketing (225-808)

The Senior Executive - Digital Marketing plays a critical role in shaping and executing the digital marketing strategies that drive brand awareness, customer engagement, and lead generation. This position requires a proactive, innovative thinker who can leverage digital platforms and tools to boost the organization's online presence. The ideal candidate will have an in-depth understanding of various digital marketing channels, including social media, SEO, PPC, and content marketing, along with proven experience in managing successful digital marketing campaigns. As a senior member of the marketing team, this individual will be responsible for strategizing, planning, and implementing digital initiatives that align with the company’s business goals and objectives.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand presence.
• Oversee the creation and management of engaging content across digital platforms.
• Analyze and report on campaign performance metrics using advanced analytics tools.
• Collaborate with cross-functional teams to integrate digital strategies with overall marketing plans.
• Manage and optimize online advertising campaigns to achieve business objectives.
• Identify the latest digital marketing trends and incorporate them into strategies.
• Lead initiatives to increase online traffic and customer engagement rates effectively.
• Oversee the company's social media presence, ensuring effective communication and engagement.
• Ensure digital content aligns with brand standards and business objectives.
• Develop SEO strategies to improve website rankings and organic search visibility.
• Coordinate with the design team to create visually appealing digital content and ads.
• Stay informed about competitor activities and emerging market trends to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field is essential.
• At least 5 years of experience in digital marketing or related roles.
• Strong knowledge of SEO, PPC, social media, and content marketing strategies.
• Proficiency in digital marketing tools like Google Analytics, SEMrush, or equivalent.
• Excellent communication, analytical, and project management skills are required.
• Ability to work independently and manage multiple projects simultaneously.
• Proven track record of delivering successful digital marketing campaigns.