Senior Executive - Digital Marketing 10N25

The Senior Executive - Digital Marketing is a pivotal role within our marketing team, requiring a skilled professional with a deep understanding of digital marketing strategies and techniques. This position is responsible for driving online engagement, brand visibility, and business growth through effective implementation of digital marketing campaigns. The ideal candidate will have a keen insight into the latest digital trends, proficiency in managing digital channels, and the ability to analyze and interpret data to make informed decisions. Working collaboratively with cross-functional teams, the Senior Executive will develop and execute comprehensive campaigns that align with the company’s objectives, ensuring that our digital presence is impactful and competitive.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with business goals.
• Manage and optimize digital marketing channels including SEO, PPC, and social media.
• Create engaging content for various digital platforms to drive user engagement and interaction.
• Analyze and report on digital marketing campaign performance using relevant analytical tools.
• Identify and implement new technologies to enhance the company's digital presence.
• Collaborate with internal teams to design, develop, and optimize online content.
• Oversee management of website improvements and enhancements to increase traffic.
• Coordinate with sales and product teams to align marketing strategies and objectives.
• Monitor industry trends to ensure marketing strategies remain competitive and effective.
• Manage digital marketing budget efficiently to maximize return on investment.
• Develop partnerships and collaborations to expand digital reach and impact.
• Ensure compliance with online regulations and best practices in digital marketing.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field is required.
• Minimum of 5 years of experience in digital marketing or a related area.
• Proven experience in managing successful digital marketing campaigns across various platforms.
• Strong understanding of SEO, PPC, social media, and content marketing strategies.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing tools and platforms, including Google Analytics and AdWords.
• Strong communication and interpersonal skills to collaborate effectively with teams.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Demonstrated ability to think creatively and solve complex marketing problems.
• Strong project management skills, with attention to detail and organizational abilities.