Marketing & CRM Manager 12N25

The Marketing & CRM Manager of department 12N25 plays a pivotal role in developing and executing marketing strategies that enhance customer engagement and brand loyalty. This position involves managing the customer relationship management (CRM) system to ensure seamless communication with customers and the efficient execution of marketing campaigns. The successful candidate will leverage data-driven insights to improve customer experience and maximize marketing ROI. You will be expected to work cross-functionally with sales, product, and other teams to align marketing strategies with overall business objectives. This role requires a strategic thinker with excellent leadership, communication, and technical skills to drive the company’s growth and ensure a cohesive marketing approach across all channels.

Responsibilities

• Develop and implement comprehensive marketing strategies to boost customer engagement.
• Manage and optimize the CRM system to nurture and maintain customer relationships.
• Analyze market trends and customer data to inform marketing strategies and decisions.
• Collaborate with sales, product, and other internal teams to ensure alignment with business objectives.
• Oversee the planning and execution of targeted marketing campaigns across multiple channels.
• Lead a team of marketing professionals, providing guidance and motivation to achieve objectives.
• Measure and report on the performance of marketing campaigns against KPIs.
• Identify opportunities for new customer acquisition and retention tactics.
• Stay updated on the latest marketing trends and technologies to keep strategies innovative.
• Manage the marketing budget, ensuring efficient allocation of resources.
• Facilitate effective communication channels with existing and potential customers.
• Organize and participate in marketing events to enhance brand visibility.

Requirements

• Bachelor's degree in Marketing, Business Management, or a related field.
• Minimum of 5 years of experience in marketing and CRM management.
• Proven track record of developing successful marketing and CRM strategies.
• Strong analytical skills and experience with data-driven marketing tactics.
• Excellent leadership and team management capabilities are required.
• Proficiency in CRM software and digital marketing tools is essential.
• Strong communication and interpersonal skills for cross-department collaboration.
• Ability to manage multiple projects simultaneously and meet tight deadlines.