Sales Supervisor - HORECA

Sales Supervisor – HORECA

Job Summary

The Sales Supervisor – HORECA is responsible for leading and managing HORECA sales operations in the Dubai market. This role involves overseeing a team of sales executives, developing key partnerships with hotels, restaurants, cafes, and catering companies, and ensuring the achievement of sales and distribution targets.

Key Responsibilities

• Supervise, coach, and support HORECA sales representatives across assigned territories in Dubai.
• Develop and maintain strategic relationships with key accounts in the HORECA sector including hotels, restaurants, cafes, and catering services.
• Ensure daily route plans, customer visits, and sales targets are achieved consistently.
• Monitor product availability, placement, and visibility at HORECA outlets in line with brand standards.
• Execute channel-specific promotions, seasonal campaigns, and upselling strategies.
• Analyze market trends and track competitor activities to provide actionable insights.
• Prepare and submit regular sales reports, forecasts, and performance reviews.
• Train and develop sales team members on product knowledge, customer service, and consultative selling techniques.
• Liaise with logistics and supply chain teams to ensure timely product delivery and stock availability.
  
  

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• Minimum 3 years of sales experience in the FMCG or beverage industry, with a focus on the Dubai HORECA market.
• Proven track record in managing HORECA sales and client relationships.
• Strong leadership and people management abilities.
• Excellent communication, negotiation, and presentation skills.
• Valid UAE driving license.
• Proficiency in MS Office and CRM or sales reporting tools.
  
  

• HORECA sales execution and route planning.
• Key account management.
• Sales forecasting and reporting.
• Customer relationship management and retention.
• Market and competitor analysis.
• Problem-solving and decision-making in a fast-paced environment.