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Job Description

Job Description

This position is responsible for supervising field sales operations and ensuring efficient distribution of Bisleri’s bottled water products—both 5-gallon and PET packs. The role ensures achievement of sales targets, market coverage, merchandising execution, and team performance in line with brand standards.

Key Responsibility:

  • Supervise and support sales representatives and merchandisers across D2C, B2B, and retail segments.
  • Monitor day-to-day operations, deliveries, and product placement across residential, HORECA, and retail locations.
  • Build and maintain client relationships with households, offices, construction sites, and retail stores.
  • Track sales performance, identify new business opportunities, and share competitor insights with Sales Managers.
  • Ensure on-shelf visibility, planogram compliance, and promotional execution in retail outlets.
  • Train sales staff on product knowledge, customer engagement, and route planning best practices.
  • Coordinate with logistics and distribution partners for stock availability and route efficiency.
  • Ensure all sales activities comply with trade, health, and safety regulations.

Desired Experience:

  • Bachelor’s degree in Business, Sales, or a related field (or equivalent practical experience).
  • Minimum 5 years of experience in bottled water or FMCG sales within the UAE market.
  • Demonstrated ability to lead sales teams and deliver results across multiple locations.
  • In-depth knowledge of consumer and retail landscape, especially in Dubai, Abu Dhabi, and Sharjah.
  • Proficient in English; Arabic and Hindi are a plus.
  • Experience with CRM tools and merchandising software is preferred.


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://www.apparelgroup.com Job Function: Field Sales & Outdoor Services
Company Industry/
Sector:
Retail

What We Offer


About the Company

Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff.Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few.

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