Social Media Executive 17D25

The Social Media Executive plays a pivotal role in enhancing a brand's online presence through engaging content, strategic campaigns, and active involvement in social media platforms. This position demands creativity, analytical skills, and expertise in digital strategies. As a Social Media Executive, you will collaborate with marketing teams to craft eye-catching posts and content that will drive audience interactions and boost brand awareness. You'll be responsible for monitoring trends, tracking engagement, and providing insights to refine and optimize the digital marketing strategy. Success in this role requires an understanding of various social media platforms, digital marketing techniques, and the ability to connect with audiences through storytelling.

Responsibilities

• Develop and implement engaging social media strategies across multiple platforms.
• Create and curate engaging content to sustain social media audiences.
• Monitor social media channels for industry trends and audience engagement.
• Analyze social media metrics, generating reports to improve future strategies.
• Collaborate with design and content teams to produce high-quality digital materials.
• Manage social media advertising campaigns to enhance brand promotion and reach.
• Engage with audiences to respond to queries and foster community relationships.
• Maintain a strong online company voice through social media channels.
• Stay updated with current technologies and social media trends and tools.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, and LinkedIn.
• Plan and execute website marketing content in collaboration with marketing teams.
• Identify new opportunities in digital marketing to increase company growth.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Proven work experience as a Social Media Executive or similar role.
• Exceptional communication and writing skills for dynamic content creation.
• Strong analytical skills with experience analyzing social media metrics.
• Proficiency with social media platforms, including Facebook, Twitter, and Instagram.
• Ability to manage social media campaigns with stringent deadlines and objectives.
• Solid knowledge of SEO, keyword research, and Google Analytics is desirable.