Specialist – E‑Commerce Marketing (Digital & SEO) 27D25

The Specialist – E‑Commerce Marketing (Digital & SEO) is a pivotal role within our dynamic marketing team, designed to drive online visibility and conversions through expert digital strategies and search engine optimization. This role calls for a thorough understanding of today's digital ecosystem, a knack for innovative marketing tactics, and an analytical mindset to measure success through key performance metrics. You will work closely with cross-functional teams, including content creators, web developers, and graphic designers, ensuring alignment of objectives across all digital platforms. Your expertise will be instrumental in enhancing our brand's online presence and maximizing the efficiency of digital marketing efforts. This is an exciting opportunity to shape and grow a leading brand's digital footprint through strategically planned digital marketing initiatives.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search engine rankings.
• Analyze and report on key performance indicators to track e-commerce performance enhancements.
• Collaborate with content creators to ensure SEO best practices are properly integrated.
• Conduct thorough market research to identify trends and opportunities in the e-commerce space.
• Design and implement successful digital marketing campaigns utilizing PPC, email, content, and social media.
• Optimize product pages and e-commerce site structures for enhanced customer experience and conversion rates.
• Stay up-to-date with the latest algorithm updates and digital marketing trends.
• Manage and monitor the performance of competitors' digital strategies and identify areas for improvement.
• Collaborate with web developers to enhance website speed and usability for optimal SEO performance.
• Utilize analytics tools such as Google Analytics to monitor traffic patterns and user behavior.
• Manage and optimize online advertising budgets to maximize return on investment.
• Ensure all digital channels operate within brand guidelines and support brand consistency.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a relevant field.
• Proven experience in digital marketing and a strong understanding of SEO strategies.
• Proficient in using SEO tools like Moz, Ahrefs, SEMrush, and Google Analytics.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent communication and collaboration skills for effective cross-functional teamwork.
• Up-to-date knowledge of digital marketing trends and leading industry techniques.
• Ability to manage multiple projects simultaneously with strong attention to detail.