SaaS Marketing Specialist - Lead Generation (225-612)

The SaaS Marketing Specialist - Lead Generation is a pivotal role within our marketing team, responsible for driving and enhancing our lead generation strategies. This position requires a strategic thinker who is passionate about SaaS products and understands the nuances of the digital marketing landscape. The focus will be on developing and executing lead generation campaigns that attract, engage, and convert prospects into qualified leads. The specialist will work closely with cross-functional teams to ensure alignment of marketing strategies with sales goals. A strong analytical mindset and a forward-thinking approach are essential to thrive in this dynamic role. If you have a knack for digital marketing, a results-oriented attitude, and a deep understanding of SaaS solutions, we encourage you to apply to join our vibrant and growing team.

Responsibilities

• Develop and execute comprehensive lead generation strategies for SaaS products.
• Collaborate with sales teams to align marketing efforts with business objectives.
• Implement marketing automation and CRM systems to enhance lead tracking.
• Analyze campaign performance data to make informed marketing decisions.
• Create compelling content that attracts and engages target audiences.
• Conduct A/B testing to optimize lead conversion rates and campaign effectiveness.
• Manage and optimize PPC campaigns across various digital platforms.
• Leverage SEO strategies to enhance organic traffic and lead generation.
• Explore and implement new channels for lead acquisition and nurturing.
• Monitor industry trends to keep marketing strategies up to date and competitive.
• Prepare and present reports on lead generation activities to senior management.
• Continuously evaluate and improve the overall customer acquisition process.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Minimum of three years of experience in SaaS or technology marketing.
• Proven track record of successful lead generation and conversion campaigns.
• Strong understanding of marketing automation tools like HubSpot or Marketo.
• Exceptional analytical skills and the ability to interpret complex data sets.
• Proficiency in Google Analytics and SEO/SEM principles and practices.
• Excellent communication skills, both written and verbal, are essential.