Regional Sales Leader UAE

Why Badger Meter?

Badger Meter is a leading global water technology company, with a mission to preserve and protect the world’s most precious resource. For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient. Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!

What You Will Contribute

The Regional Sales Leader UAE is responsible for driving growth in the water and wastewater sector, with strong expertise in flow instrumentation, analyzers, and network monitoring solutions. A results-oriented professional, the Regional Sales Leader UAE actively engages with key customers, cultivates long-term relationships, and consistently delivers on sales targets. The ideal candidate brings deep technical expertise, commercial acumen, and a collaborative mindset to accelerate the revenue growth across the region. This position is a hybrid role, combining individual sales contribution with supervisory leadership for sales managers to achieve strategic and operational goals.

Key Responsibilities

• Build and expand relationships with existing and new customers by understanding their businesses and proactively delivering tailored solutions.
• Act as both a supervisor and an individual contributor, balancing leadership with hands-on customer engagement and business development.
• Develop and implement strategic sales plans to achieve and exceed revenue and market share targets.
• Drive Badger Meter’s sales efforts in defined target markets, ensuring alignment with corporate objectives and long-term strategy.
• Assess, develop, and manage key accounts and channel partners to maximize growth opportunities.
• Strengthen brand awareness by improving engagement with end users and channel partners in collaboration with corporate marketing.
• Identify new business opportunities and emerging market trends in the water and wastewater domain, capturing growth through consultative selling and solution-oriented approaches.
• Collaborate cross-functionally with product management, after-sales support, and technical teams to optimize customer experience and solution delivery.
• Conduct commercial and technical negotiations, supporting clients on quality management, project delivery, and payment terms.
• Analyze sales performance using CRM, MicroStrategy, and ERP systems to track progress, identify gaps, and drive continuous improvement.
• Represent the company in trade fairs, industry events, and customer forums to strengthen visibility and thought leadership.
• Handle customer escalations and complaints with the support team, ensuring timely resolution and customer satisfaction.
  
  

Qualifications & Experience

• Proven experience balancing individual contribution with team leadership responsibilities.
• Preferably experience and detailed knowledge in municipal water, flow instrumentation, and/or water quality instrumentation and associated solutions.
• Strong track record of success in achieving and exceeding sales targets in regional or international markets.
• Demonstrated ability to engage, motivate, and train customers, distributors, and sales teams.
• Fluent in English with excellent communication and negotiation skills. Arabic language is desired.
• Progressive, driven, and strategic thinker with strong networking ability.
• Self-motivated, tenacious professional with a “can-do” mindset and strong accountability.
• Solid project management skills and ability to manage complex sales cycles.
• Intermediate knowledge of Microsoft Office and CRM software.
• Ability to travel up to 50% across assigned markets.
• Bachelor’s degree in Engineering, Business, or related field; MBA preferred.
  
  

Competencies

• Delegation and Empowerment: Identifying and leveraging opportunities to accelerate results and build capability by assigning tasks and decision-making responsibilities to individuals or teams with clear boundaries, expectations, support, and follow-up.
• Coaching: Engaging an individual in developing and committing to an action plan that targets specific behaviors, skills or knowledge needed to ensure performance improvement or prepare for success in new responsibilities.
• Decision Making: Identify and understand problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choose the best course of action by establishing clear decision criteria, generating, and evaluating alternatives, and making timely decisions; take action that is consistent with available facts and constraints and optimizes probable consequences.
• Aligning Performance for Success: Focusing and managing individual performance by helping others set performance goals, and then tracking results and evaluating performance effectiveness.
• Execution: Ensuring others contribute to organization strategies by focusing them on the most critical priorities; measuring progress and ensuring accountability against those metrics.
  
  

Working Conditions

• Work is performed in an office environment and requires the ability to operate standard office equipment.
  
  

We offer

• A motivating work environment and a secure job in an internationally active, innovative and growing company
• Interesting and challenging task with responsibility
• Attractive conditions and opportunities for further training and development
• Flexible work hours
• An open and welcoming environment with great team work
  
  

At Badger Meter, we see diversity and inclusion in all its dimensions as a strength of our globally operating organisation. As an equal opportunity employer, we make our personnel decisions regardless of gender identity, ethnicity, religion and belief, age, sexual orientation, national origin or disability.

Privacy Statement

The Employee and Applicant Privacy Statement describes how we collect, use, share, retain, and safeguard applicant information. Please see the privacy statement on our website here.

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