Regional Influencer And Social Media Manager

What You´ll Do

• Define and lead regional influencer and social media strategies per brand, ensuring alignment with broader brand and marketing objectives.
• Develop frameworks, playbooks, content formats, and KPIs to enable consistent, high-impact execution across markets.
• Monitor emerging trends and creative opportunities in influencer marketing and social media, sharing insights to inspire innovation.
• Review and optimize local influencer campaigns and social media plans, ensuring alignment with regional strategy and standards.
• Standardize influencer collaboration formats, contracts, and KPIs to ensure scalable and transparent execution.
• Coordinate the creation, governance, and quality control of influencer and social content to ensure relevance, timeliness, and platform excellence.
  
  

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field; MBA or relevant postgraduate qualification is a plus.
• 5+ years of experience in digital marketing, marketing communications, influencer marketing, social media marketing, or integrated marketing campaigns.
• Strong expertise in advertising, campaign management, and content strategy across digital channels.
• Proven ability to develop and execute influencer marketing strategies, including campaign planning, influencer selection, and performance measurement.
• In-depth knowledge of social media platforms, digital media trends, and tools for campaign tracking and optimization.
• Excellent communication, storytelling, and stakeholder management skills, with the ability to influence cross-functional teams.
• Strong analytical skills and the ability to translate social media and influencer data into actionable recommendations.