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Job Description

TheRegional Commercial Director will lead the growth and development of thecommercial kitchen equipment business across the region. This role isresponsible for driving theperformance acrossreseller, B2B, and group network sales channels. The ideal candidate will buildand mentor a high-performing team, identify key areas of development and growth potential, implement effective salesstrategies, and cultivate strong relationships with key stakeholders within the commercialkitchen equipment field.

KeyResponsibilities

  • Spearheading the development of the commercial kitchen equipment business unit in the region
  • Develop and implement overarching sales strategies aligned with company objectives across resellers, B2B and group network sales channels
  • Build and maintain strong relationships with regional key brands, dealers, consultants, contractors and clients
  • Identify and capture synergies and business opportunities across group companies within the region.
  • Monitor market trends, competitor activity, and customer feedback to drive strategic initiatives and continuous improvement.
  • Identify and implement system and process improvements for increased efficiency and customer satisfaction.
  • Set department-wide KPIs, sales targets, and performance metrics across all sales functions.
  • Ensure smooth collaboration between departments to deliver a seamless customer journey—from sales inquiry to order fulfilment and post-sales service.
  • Collaborate with technical teams to boost AMC and after sales revenue
  • Lead the development, and performance management of all business unit team members to foster a collaborative and high performance culture
  • Present regular reports to senior leadership on sales performance, departmental health, and strategic recommendations.
  • Ensure compliance with local regulations, internal policies, and ethical business practices.

KeyRequirements

  • Bachelor’s Degree in Business Administration, Sales, Hospitality or related field.
  • Minimum 8–10 years of experience in sales leadership, with a strong background in commercial kitchen equipment.
  • Existing relationships with key regional industry players
  • Proven track record in increasing revenue and business development
  • Proven experience managing cross-functional teams including direct sales, distribution and backend operations.

ECF Groups recruitment policy demonstrates its commitment to diversity and local employment, ensuring all applications are evaluated equitably. Furthermore, all our positions are open to individuals with disabilities, provided they have equal skills.


Job Details

Role Level: Director Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: http://ecfgroup.com Job Function: Sales
Company Industry/
Sector:
Wholesale

What We Offer


About the Company

Nous sommes ECF, le groupe international de distribution spécialisée qui développe des marques commerciales et des marques propres à destination des professionnels de l’Hospitality (hôtellerie, restauration, tourisme, métiers de bouche...) et du Care (hôpitaux, cliniques, ehpad, crèches…).Grâce à notre réseau international structuré en trois grandes régions Europe, Moyen-Orient et Asie-Pacifique nous sommes capables d’apporter une solution rapide et sur-mesure à tous nos clients à travers le monde.Notre groupe est présent dans 19 pays, et compte plus de 1 300 collaborateurs au service de nos 200 000 clients.

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