Regional Category Manager

What You´ll Do

• Align, adapt, and implement initiatives to support brand and business objectives.
• Co-create and supervise digital, social media, and e-commerce communications for brands, ensuring effective localization.
• Contribute to global or regional innovation, category, and branding activities.
• Steer and execute marketing, advertising, and promotional activities to drive brand performance.
• Provide marketing inputs to inform the relevant marketing master plan.
• Analyze competitor scenarios and draw actionable conclusions despite limited market data.
• Ensure consistency in market sizing methodology and develop tangible sales tools.
• Oversee the implementation of channel strategies to maximize reach and impact.
• Coordinate with external agencies on concepts, strategies, and budget considerations.
• Manage resources to ensure timely local execution of initiatives.
• Execute brand management and sales promotion activities at the local level.
• Take ownership of L17 steering to align brand execution with strategic priorities.
  
  

• Bachelor’s degree in Marketing, Business, Economics, or a related field; MBA preferred.
• 7+ years of experience in brand management, marketing strategy, or related roles, preferably within CPG or FMCG sectors.
• Strong expertise in regional brand management, including multi-market strategy execution.
• Deep knowledge of CPG market dynamics, retailer relationships, regional consumer trends, and competitive landscapes.
• Proven experience in portfolio, pricing, and brand strategy development at a regional level.
• Exceptional communication and influencing skills to work with cross-functional and senior stakeholders across markets.