Product Marketing Manager

The Product Marketing Manager will be responsible for developing and implementing marketing strategies to promote our products to target customers. This role requires a deep understanding of customer needs and market trends to create effective marketing campaigns. The Product Marketing Manager will work closely with cross-functional teams such as product management, sales, and creative to drive product awareness and demand. Key responsibilities include developing go-to-market plans, conducting market research, creating marketing collateral, and tracking marketing performance. The ideal candidate should have a strong background in product marketing, excellent communication skills, and a track record of driving successful product launches.

Responsibilities

• Develop and execute go-to-market strategies to drive product adoption and revenue growth.
• Conduct market research to identify customer needs, competitors, and market trends.
• Create compelling marketing messages and collateral to effectively communicate product features and benefits.
• Collaborate with cross-functional teams to define and refine product positioning and messaging.
• Plan and execute product launches, including coordinating promotional activities and sales enablement.
• Monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement.
• Manage external agencies and vendors to support marketing initiatives.
• Stay up-to-date with industry best practices and emerging trends in product marketing.