Product-led Growth And Monetization Lead Visa Pay

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

• Growth acceleration lead: Develop consolidated view on growth drivers and priorities (e.g., by analyzing marketing data, usability and conversion data, channel performance). Develop and execute impactful customer acquisition and activation initiatives (e.g., digital campaigns, gamification, brand partnerships, on-the-ground activations).
  
  

• Product innovation & continuous improvement: Collaborate with cross-functional teams to identify, develop and optimize consumer-facing features. Drive product-led growth by implementing user-friendly features based on data-driven insights and analytical approach (e.g., digital marketing campaigns, usage of different Visa Pay features, on-ground activations).
  
  

• Campaign Management: Design targeted marketing campaigns and ad strategies to maximize reach and return-on-investment (ROI). Collaborate with Visa marketing stakeholders and external agencies to launch, manage, and measure performance of campaigns.
  
  

• Data Analytics: Utilize advanced analytics to identify market trends, consumer behavior, and campaign performance, informing strategic decisions including insights into consumer pricing decisions.
  
  

• Performance metrics: Define and implement key metrics and analytics to define business objectives, align organization, and measure performance of key initiatives
  
  

• Market Analysis and Strategy Development: Market analysis, understanding the needs of customers, and developing a strategic plan with stakeholders to successfully introduce and scale Visa Pay in target markets.
  
  

• Program governance and management updates: Support the preparation of material for executive updates
  
  

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications

•8 or more years of relevant work experience with a Bachelor Degree or at least

5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or

2 years of work experience with a PhD



Preferred Qualifications

•Strong problem-solving including issue identification, structuring, prioritizing,

and hypothesis-driven approach. Proven analytical and quantitative skills and

ability to use data to inform decision making.

•Strong communication skills (e.g., ability to synthesize, adjust to audience)

•Goal-oriented and curious

•Ability to develop trust-based relationships with key stakeholders in a complex

matrix organization

•Proficiency in data analytics and customer engagement platforms to optimize

operations and enhance user experience

•Proven experience in driving significant revenue growth and consumer savings

in a digital payments or fintech environment.

•Bachelor's degree from top-tier institution or similar academic experience

required

•10+ years of experience in fast-paced environments e.g., technology, financial

services, consulting, etc

•Payments industry experience preferred

•Ability/willingness to travel to target markets (10-15pct of time)

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.