Performance Marketing Specialist 10D25

Join our dynamic marketing team as a Performance Marketing Specialist, where you will play a pivotal role in driving growth and optimizing digital advertising efforts. We are looking for a data-driven individual who specializes in planning, executing, and analyzing performance marketing campaigns across multiple channels. As a Performance Marketing Specialist, you will be responsible for managing and optimizing digital ad spend, ensuring the maximization of ROI while maintaining brand identity. You will use your analytical skills to make informed decisions that will impact our company's growth trajectory. If you have a passion for digital marketing, an eye for detail, and an aptitude for working in a fast-paced environment, this position is tailored for you. Be prepared to collaborate across departments to ensure a cohesive and comprehensive marketing strategy.

Responsibilities

• Develop and implement performance marketing strategies to boost brand visibility.
• Manage and optimize digital advertising campaigns across various platforms.
• Analyze performance data to make strategic decisions for ongoing improvements.
• Collaborate with creative teams to design effective ad copy and visuals.
• Monitor industry trends and competitors to enhance marketing strategies.
• Regularly report on campaign performance and suggest actionable insights.
• Manage the advertising budget to achieve optimal ROI from all campaigns.
• Conduct A/B testing to refine marketing messages and improve outcomes.
• Liaise with external agencies and vendors to execute marketing initiatives.
• Utilize analytics tools to track and improve campaign performance metrics.
• Stay updated with the latest digital marketing technologies and tools.
• Ensure alignment of marketing initiatives with overall business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in managing performance marketing campaigns for efficiency.
• Strong analytical skills with the ability to interpret data effectively.
• Proficiency in digital marketing tools such as Google Ads and Facebook Ads.
• Excellent communication and collaboration skills are essential for this role.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with A/B testing and marketing analytics is highly desirable.