Media Buyer (225-716)

The Media Buyer plays a critical role in developing and executing advertising strategies to effectively promote a company's products or services. In this position, you will be responsible for researching, planning, and purchasing advertising space across various media channels that align with marketing goals. Your expertise will be integral in negotiating the best deals with media outlets, optimizing cost-efficiency, and maximizing advertising reach and impact. The ideal candidate must possess strong analytical skills to interpret data and trends and have creative insight to drive performance. As a Media Buyer, you’ll work closely with the marketing and creative teams to ensure that campaigns are cohesive and compelling. Forecasting the potential outcomes of particular media choices is crucial, and a keen understanding of audience behaviors, consumption patterns, and market dynamics is a must.

Responsibilities

• Researching and analyzing market trends to identify optimal advertising opportunities.
• Negotiating with media vendors to secure advantageous advertising spaces and timings.
• Developing media buying strategies to achieve the desired audience reach and budget goals.
• Collaborating with marketing teams to align on campaign objectives and creative assets.
• Monitoring and optimizing media campaigns to ensure effectiveness and efficiency are maintained.
• Analyzing advertising metrics to assess performance and provide detailed reports on outcomes.
• Staying updated with the latest media buying trends, tools, and technologies for effectiveness.
• Managing budgets by recommending cost-effective media solutions and tracking spending.
• Presenting campaign proposals and progress reports to stakeholders and team members regularly.
• Utilizing analytical tools to determine the success and ROI of media strategies.
• Developing and fostering strong relationships with media contacts and partners.
• Ensuring adherence to all legally binding advertising standards and regulations.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in media buying, digital marketing, or related role.
• Strong analytical skills with the ability to interpret and utilize data for strategy development.
• Excellent negotiation skills and ability to handle high-pressure situations effectively.
• Proficient in marketing and advertising tools and analytics platforms.
• Strong written and verbal communication skills to facilitate clear interactions with partners.
• Adept at balancing multiple projects and deadlines in a fast-paced environment.
• Creative thinker with the ability to contribute innovative ideas to media strategies.
• Thorough understanding of advertising regulations and compliance requirements is essential.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Detail-oriented with excellent organizational skills for managing complex projects.