Marketing Specialist Fintech And Banking MEA

Key Responsibilities

Strategy & Campaign Management

• Develop and execute integrated go-to-market strategies for B2B fintech products and banking solutions across the MEA region.
• Plan, manage, and optimize multi-channel marketing campaigns spanning digital, direct, email, and partner channels to meet pipeline targets.
• Manage and allocate the regional marketing budget, monitoring return on investment (ROI)and cost-per-acquisition across all channels.
  

• Spearhead event marketing and physical presence at key regional fintech and banking expos (e.g., Dubai Fintech Summit, Seamless Middle East & Africa, GITEX Global etc ).
• Manage end-to-end event execution, including booth design, collateral production, speaker placements, pre-event outreach, and on-site lead-capture workflows.
• Coordinate with event organizers, stand builders, and regional suppliers while ensuring strict delivery against deadlines.
  

• Own the company’s regional digital footprint across, display, and social media platforms, with a primary focus on LinkedIn & Google Marketing.
• Manage and update website content, ensuring optimal user experience, conversion-rate optimization, and mobile responsiveness.
• Execute technical and on-page SEO strategies to maintain visibility for high-intent fintech search queries.
• Track, evaluate, and report channel performance using Google Analytics (GA4), HubSpot/CRM dashboards, and search consoles.
  

• Safeguard brand identity and governance across all regional touchpoints, presentations, and product collateral.
• Produce tailored, educational B2B content including whitepapers, case studies, one-pagers, press releases, newsletters, and executive thought-leadership articles.
• Conduct continuous competitor benchmarking and market analysis to identify regulatory updates, regional banking trends, and emerging customer demands.
  

• Bachelor’s or master’s degree in marketing, Business Administration or a related discipline from an accredited university in Dubai (e.g., American University in Dubai, University of Wollongong in Dubai, Middlesex University Dubai, Heriot-Watt University Dubai, or equivalent).
  

• 5 to 7 years of progressive B2B marketing experience, with a proven track record within the fintech, banking, or financial software sectors.
• Demonstrated experience managing regional campaigns and exhibitions across Middle East and African markets.
  

• Hands-on mastery of Google Analytics (GA4), Google Tag Manager, Google Search Console, and SEO audit tools (SEMrush, Ahrefs, or Moz).
• Proficient in managing LinkedIn Campaign Manager, search platforms, and email automation tools (HubSpot, Marketo, or similar).
• Experience working with website CMS platforms (WordPress, Webflow) and basic HTML/CSS understanding.
• Working knowledge of design tools (Canva, Adobe Creative Suite) for basic asset formatting and social media creative.
  

• Exceptional written and verbal communication skills in English; Arabic or French proficiency is an advantage for North and West African market coverage.
• Strong numerical aptitude with experience tracking customer journey metrics, attribution models, and marketing budgets.
• Outstanding project management, vendor negotiation, and stakeholder handling skills.