Marketing Manager

Marketing Manager - 6 Months Contract l Everwell

Role Purpose

Everwell is Arada's boutique medical-clinic brand providing state-of-the-art medical wellness clinic provides discreet, boutique healthcare services with a focus on diagnostics, preventative care, and personalized treatments, including proprietary stem cell therapies.

We are seeking an experienced and results-oriented Marketing Manager to join our team and contribute to our mission of empowering individuals and communities to lead healthier, more fulfilling lives.

The Marketing Manager will provide hands-on support across CRM management, marketing automation, lead tracking, campaign reporting, and campaign execution. This role serves as the link between marketing strategy and operational delivery, ensuring marketing activities are effectively implemented, measured, and optimized. The position will enable the Partnerships & Marketing Manager to focus on strategic priorities, including partnerships, events, content development, brand growth, and commercial expansion.

Key Responsibilities

• CRM Management and Optimization
• Own the day-to-day administration, management and optimization of Zoho CRM.
• Configure and maintain lead pipelines, workflows, triggers and automated actions.
• Ensure leads are captured accurately and assigned to the appropriate team members.
• Maintain high standards of database accuracy, completeness and data hygiene.
• Identify opportunities to improve CRM functionality, integrations and automation.
• Monitor user adoption and provide guidance or training where required.
• Stay informed about new Zoho capabilities and recommend relevant improvements.
• Marketing Automation
• Build, test and deploy email and WhatsApp marketing campaigns.
• Develop automated lead-nurturing and customer-engagement journeys.
• Create audience segments based on customer profiles, interests, behaviors and lifecycle stages.
• Establish automated follow-up sequences for enquiries, consultations, events and memberships.
• Conduct testing to improve campaign deliverability, engagement and conversion.
• Ensure communications are coordinated across platforms to avoid duplication or over-contacting customers.
• Campaign and Channel Integration
• Integrate social media lead-generation campaigns with Zoho CRM.
• Ensure leads generated through Meta, websites, landing pages, QR codes, events, partner campaigns and other sources are captured correctly.
• Establish campaign tracking and attribution mechanisms across all marketing channels.
• Implement UTM structures, source codes and campaign identifiers where appropriate.
• Optimize the customer journey from initial enquiry through to consultation, membership or sale.
• Work with internal and external digital teams to resolve integration or tracking issues.
• Lead Management and Reporting
• Monitor incoming leads across all channels and ensure timely follow-up.
• Track lead sources, response times and movement through the sales funnel.
• Measure conversion rates at each stage of the customer journey.
• Identify lost leads, inactive opportunities and areas of funnel leakage.
• Produce weekly and monthly dashboards covering:
• Lead volumes and trends
• Lead sources and attribution
• Lead response times
• Funnel conversion rates
• Campaign engagement and performance
• Consultation and membership conversions
• Event registrations and conversions
• Cost per lead and cost per acquisition
• Return on marketing investment
• Highlight emerging trends, risks and opportunities.
• Present clear, actionable recommendations to improve performance.
• Event Marketing Support
• Support the technical deployment of marketing campaigns for events, activations and partner initiatives.
• Create registration workflows, confirmation communications, reminders and post-event follow-ups.
• Track registrations, attendance, enquiries and subsequent conversions.
• Measure performance across QR codes, signage, social media, WhatsApp, email and partner referrals.
• Produce post-event reports that evaluate performance, ROI and improvement opportunities.
• Marketing Operations and Campaign Execution
• Execute approved campaigns across CRM, email, WhatsApp and other marketing platforms.
• Maintain customer and prospect databases, distribution lists and audience segments.
• Ensure campaigns are scheduled, tested, approved and deployed correctly.
• Support the execution and coordination of the marketing calendar.
• Maintain campaign documentation, naming conventions and tracking structures.
• Coordinate with content, design, sales and operational teams to ensure campaigns launch on time.
• Manage external technology providers where required.
• Technical Marketing Advisory
• Serve as the technical subject-matter expert for CRM, marketing automation and campaign tracking.
• Recommend opportunities to automate manual marketing and lead-management processes.
• Assess emerging marketing technologies and their potential business application.
• Translate technical capabilities into practical recommendations for non-technical stakeholders.
• Support the development of CRM, automation and customer-engagement roadmaps.
• Governance and Compliance
• Ensure customer information and marketing communications are managed in accordance with applicable UAE data-protection and electronic-marketing requirements.
• Maintain appropriate consent, opt-in and unsubscribe records.
• Establish permissions and controls for access to customer information.
• Ensure customer data is handled securely and only used for approved purposes.
• Monitor WhatsApp and email practices to protect platform reputation and campaign deliverability.
  
  

• Receiving campaign objectives, target audiences and creative direction.
• Advising on the most effective technical execution.
• Translating campaign strategies into CRM workflows and customer journeys.
• Implementing campaigns across CRM and marketing platforms.
• Monitoring campaign and funnel performance.
• Providing recommendations supported by data.
• Supporting continuous optimization of lead generation, customer engagement and conversion.
  
  

• Demonstrated experience administering and optimizing Zoho CRM.
• Strong experience with email marketing, WhatsApp automation and lead-nurturing journeys.
• Experience integrating CRM systems with websites, Meta lead forms, landing pages and event platforms.
• Strong knowledge of campaign attribution, UTMs, reporting dashboards and sales funnels.
• Experience with Zoho Campaigns, Zoho Marketing Automation, Zoho Analytics and relevant third-party integrations.
• Strong analytical and problem-solving capabilities.
• The ability to convert campaign data into clear commercial recommendations.
• Excellent attention to detail and the ability to manage multiple campaigns simultaneously.
• Experience within healthcare, wellness, hospitality, memberships, property or another lead-driven consumer business would be beneficial.
  
  

• Percentage of leads automatically captured in Zoho.
• CRM data completeness and accuracy.
• Lead assignment and first-response time.
• Lead-to-consultation conversion rate.
• Consultation-to-membership or sale conversion rate.
• Email and WhatsApp engagement rates.
• Cost per qualified lead and cost per acquisition.
• Reduction in uncontacted and inactive leads.
• Campaign and event ROI.
• Accuracy and timeliness of weekly reporting.
• Number and impact of new automated customer journeys introduced.
  
  

• Improved utilization and adoption of Zoho CRM.
• Automated, scalable and coordinated customer communications.
• Accurate lead tracking and campaign attribution.
• Faster and more consistent lead follow-up.
• Improved visibility across the marketing and sales funnel.
• Reliable reporting on marketing performance and ROI.
• Continuous campaign optimization based on data.
• Increased conversion of enquiries into consultations, memberships and revenue.