GM -SaaS Solutions PDM

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

PDM – Enterprise Web (SAAS Solution PDM)

Job Level/ Designation

M3

Function / Department

Enterprise Digital

Location

Mumbai

Job Purpose

We are seeking a highly skilled and motivated Product Manager (PDM) specializing in web-based digital acquisition to join our dynamic team. The PDO will play a pivotal role in developing and executing strategies to drive digital acquisition across various web and other platforms. The ideal candidate will have a strong background in digital marketing, user experience design, and product development, with a passion for leveraging innovative technologies to enhance user engagement and acquisition.

• The person will be responsible for technical delivery including future fit solution design and implementation.
• The person will partner with various business and technology teams to recognize business need and work closely with Digital Product Owner, technology cross verticals, service partners to deliver business requirements in an agreed timeline within the unshakable parameters of scope, quality and cost
• This role will need to make Enterprise web as a layer that helps in converting digital leads in to digital fulfilment thru integration with other digital assets.
• This role will work with various members of digital delivery org (which consists of designer, devs, analytics, UAT teams) and BSS stakeholders.
• The role will prioritize, plan and implement products features as defined by functional leads with error free timely deliveries in order to meet our digital Adoption targets
• In the daily routine the person will work with relevant Product Delivery Lead and Product Delivery owners to understand product vision and customer journeys on one hand and teams of engineers, architects & testers to build & delivery these features on the other
• In depth understanding of agile based delivery methodologies with continuous improvement mindset.
• The role has the responsibility of design, integration and development of system capabilities thru partners as per defined scope and SLAs.
  
  
  

Key Result Areas/Accountabilities

• Develop and execute digital acquisition strategies to drive user growth and engagement across web platforms.
• Collaborate with cross-functional teams including marketing, design, and engineering to define product requirements and implement acquisition initiatives.
• Conduct market research and competitive analysis to identify opportunities for growth and optimization.
• Utilize data-driven insights to inform decision-making and optimize acquisition funnels.
• Implement A/B testing methodologies to iterate and improve acquisition performance.
• Work closely with design and UX teams to enhance user experiences and optimize conversion rates.
• Monitor and analyze key performance metrics, providing regular reports and recommendations for improvement.
• Stay updated on industry trends and best practices in digital acquisition and product development.
• Analyze and implement changes at asset arising due to proposed Digital application architecture. Bring synergies while implementing the change. Identify improvement areas, evaluate technology trends and suggest / implement best practices from industry to achieve improvements. Run governance with vendors and other stakeholders, Manage relationships with third party digital delivery partners, focusing on performance management against agreed SLA's and KPI's.
  
  
  

Core Competencies, Knowledge, Experience

• Scope and Time management of deliveries, Resilience of Digital Products
• Proven experience in digital marketing and acquisition, with a focus on web-based platforms.
• Strong analytical skills with the ability to interpret data and drive insights.
• Experience with web analytics tools such as Adobe Analytics, Google Analytics, Mixpanel, or similar.
• Knowledge of A/B testing methodologies and optimization strategies.
• Proficiency in HTML, CSS, and JavaScript is a plus.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Self-motivated and proactive, with a strong drive for results and continuous improvement.
• Strong knowledge and understanding on technical delivery, Platform management and testing practices
• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
• Deep expertise of Agile tools
• Experience working in multi-vendor set up. Ability to build and sustain relationships with key stakeholders across service partner in multiple vendors. Clear, concise business communication style.
• Aware of current and new industry trends, technologies, and software development techniques – Agile, dev ops.
  
  
  

Must Have Technical / Professional Qualifications

• Engineering degree with 8-10 years of work experience
• Agile or some other Project Management certification would be preferable
• MBA or Masters would also be a preferable qualification
  
  
  

Years Of Experience

Overall Min. 8-10 years of total work experience in the areas of digital

Industries to look from

FMCG, BFSI, ECOM, Telco, Large IT services companies, Digital Natives

Ideal Organizations to look from

Large digital banks, digital product companies, matured startups, Digital natives, Large IT services companies

Direct reports

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership

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