Marketing Manager

JOB TITLE

Marketing Manager | MAF Entertainment | Head Office

Role Summary

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, increase admissions, and foster customer loyalty for our Leisure and Entertainment brands (Activate, Magic Planet, Little Explorers, Yalla Bowling, iFly and new concepts). This person will work collaboratively with internal teams and external stakeholders to identify opportunities to drive business across the region.

ROLE PROFILE

• Develops and delivers a comprehensive, integrated marketing and communications strategy for the Leisure and Entertainment brands, including the launch of new brand concepts and initiatives.
• Oversees the planning, execution, and optimization of marketing initiatives to support brand campaigns, activations, events, and partnerships.
• Operates in a highly structured and organized manner, managing multiple brands, campaigns, and activations simultaneously while ensuring seamless execution and alignment with overall business objectives.
• Reviews consumer behavior insights and database analytics to develop targeted marketing and communication strategies.
• Develops and manages project budgets, marketing spend, and campaign timelines, ensuring cost-effective execution and measurable returns on investment.
• Develops and implements the annual marketing and communications plan, covering Public Relations, media buying, partnerships, content creation (online and offline), social media engagement, and post-campaign analytics.
• Monitors industry trends and competitor strategies to inform marketing plans, pricing strategies, and annual advertising reviews.
• Ensures marketing activities adhere to contracts, legal agreements, government requirements, and corporate brand guidelines.
  
  

• Graduate in business or marketing discipline.
• A minimum of 5 -8 years of marketing experience within the Entertainment or Leisure industries and experience in delivering successful marketing plans across the Middle East Region.
• Experience within a marketing team in a corporate environment.
• Strong organizational skills.
• Strong communication skills in English.
• Ability to travel when required.
  
  

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.