Marketing Manager (225-731)

The Marketing Manager is a vital role within our organization, tasked with overseeing the creation and implementation of marketing strategies. This position requires a keen understanding of market trends and consumer behavior, coupled with the ability to translate this knowledge into impactful marketing campaigns. The Marketing Manager will be responsible for driving brand awareness and customer engagement through various channels, ensuring that the company’s messaging aligns with business objectives. This role requires a combination of creative acumen, strategic thinking, and leadership skills to guide a team in delivering successful marketing initiatives. The ideal candidate will possess a strong background in marketing, excellent communication skills, and the ability to manage multiple projects concurrently.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Oversee market research initiatives to identify potential customers and market trends.
• Manage and lead a team of marketing professionals and ensure team targets are met.
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as necessary.
• Create and manage digital marketing campaigns across all social media platforms.
• Develop and maintain relationships with key media outlets and industry influencers.
• Collaborate with the sales team to align marketing strategies with sales objectives.
• Coordinate with product development teams to develop effective product marketing strategies.
• Manage the marketing budget and ensure all marketing activities are cost-effective.
• Prepare reports on marketing activities and present findings to senior management.
• Identify and develop strategic partnerships to enhance brand visibility and credibility.
• Stay abreast of new marketing trends and implement innovative methods to enhance marketing.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Five or more years of experience in marketing management or a related role.
• Proven ability to develop and execute successful marketing strategies.
• Strong leadership skills with experience managing a marketing team effectively.
• Excellent written and verbal communication skills are crucial for this role.
• Experience in digital marketing, social media, and content creation is required.
• Strong analytical skills to assess marketing performance and derive insights.
• Ability to work under pressure and manage multiple projects to meet deadlines.
• Proficiency in marketing software and tools, such as CRM and analytics platforms.
• Strong attention to detail and the ability to work with minimal supervision.