Marketing Manager 16J25

The Marketing Manager is a pivotal role within our organization, tasked with developing and implementing comprehensive marketing strategies that align with our business objectives. This position requires a dynamic individual with an ability to lead and manage a team, drive brand awareness, and enhance customer engagement across various channels. The ideal candidate will possess a deep understanding of market research and analytics, enabling informed decision-making that will elevate the company's position in the marketplace. As the Marketing Manager, you'll be at the forefront of promoting brand loyalty, increasing market share, and driving sales growth. This role demands creativity, strategic thinking, and a strong grasp of digital marketing trends to succeed in a fast-paced environment.

Responsibilities

• Develop and implement marketing plans that align with executive leadership's vision.
• Lead market research initiatives to understand customer needs and market trends.
• Collaborate closely with sales teams to drive lead generation and conversion.
• Manage the marketing budget effectively to optimize return on investment.
• Coordinate with the creative team to produce visually appealing marketing campaigns.
• Analyze market data and consumer feedback for strategic decision making.
• Develop strategic partnerships to enhance brand visibility and outreach.
• Monitor marketing trends and competitor activities to inform strategies.
• Ensure brand consistency in marketing communications across all channels.
• Conduct performance evaluation of marketing campaigns and report findings.
• Oversee development and execution of digital marketing strategies.
• Provide leadership, coaching, and guidance to junior marketing staff.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing management or related roles.
• Strong understanding of digital marketing channels and analytics tools.
• Proven ability to develop marketing strategies that achieve business objectives.
• Excellent communication and interpersonal skills to collaborate effectively.
• Proficient in marketing software, CRM tools, and content management systems.
• Demonstrated leadership capabilities and team management experience.