Marketing Executive II (225-912)

The Marketing Executive II role is integral to developing and executing marketing strategies that drive brand awareness and business success. As a seasoned member of the marketing team, you will be responsible for planning and implementing innovative marketing campaigns that resonate with target audiences and align with business goals. This position calls for an individual with strong strategic thinking abilities, excellent communication skills, and a proven track record of successful marketing initiatives. You will collaborate with cross-functional teams, manage a variety of marketing projects, and leverage market research to ensure the effectiveness of marketing efforts. The ideal candidate is proactive, creative, and thrives in a fast-paced environment where they can make a significant impact on the company’s growth and reputation.

Responsibilities

• Develop and implement comprehensive marketing plans to achieve company objectives.
• Lead and manage multiple marketing campaigns from inception to completion.
• Collaborate with product teams to ensure cohesive branding and messaging.
• Analyze market trends and consumer behaviors to inform marketing strategies.
• Oversee digital marketing initiatives including SEO, social media, and content marketing.
• Manage relationships with external vendors and partners to maximize campaign effectiveness.
• Track and report on marketing campaign performance using analytics tools.
• Coordinate with sales teams to align on marketing and lead generation strategies.
• Develop creative concepts for advertisements and promotional materials.
• Ensure all marketing communications meet brand guidelines and quality standards.
• Organize promotional events, tradeshows, and other marketing activities as needed.
• Continuously seek out new opportunities for brand enhancement and market growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in a marketing capacity.
• Strong understanding of marketing principles, branding, and consumer behavior.
• Exceptional communication and interpersonal skills for cross-team collaboration.
• Proficiency in digital marketing tools and analytics platforms is essential.
• Creative problem-solving skills with a keen eye for design and detail.
• Ability to manage multiple projects and meet tight deadlines efficiently.