Marketing Executive (225-715)

A Marketing Executive is a pivotal role within any organization, responsible for supporting the creation, execution, and monitoring of marketing campaigns aimed at enhancing the company’s brand presence and optimizing engagement with customers. This role requires a keen understanding of market research, excellent communication skills, and the ability to coordinate and manage multi-faceted marketing strategies. Marketing Executives help drive brand awareness and lead generation through digital, social, and traditional marketing channels. They play a critical role in the development of marketing strategies that align with business goals, overseeing content creation, digital advertising, and analysis of campaign performance. This dynamic role not only demands creativity and an innovative approach but also a strong analytical capacity to assess market trends and consumer behavior, ensuring that marketing efforts meet the targeted objectives.

Responsibilities

• Assist in developing and executing the company’s marketing strategies to enhance brand awareness.
• Conduct market research to identify trends and consumer preferences for campaign planning.
• Coordinate with the design team to develop creative and compelling marketing materials.
• Manage social media platforms to increase engagement and drive traffic to the website.
• Analyze marketing campaign performance and report on the ROI and KPIs regularly.
• Support the planning and execution of promotional events and product launches.
• Collaborate with agencies and vendors to optimize marketing activities and outcomes.
• Create engaging content and promotional materials aligned with brand messaging.
• Assist in optimizing digital marketing campaigns across various digital channels.
• Monitor competitors’ marketing strategies to identify new market opportunities.
• Develop strategies to increase the customer base and customer retention rates.
• Maintain and manage company’s customer relationship management (CRM) software effectively.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Minimum of 2 years’ work experience in a marketing role.
• Proficiency in digital marketing tools and social media platforms.
• Strong analytical skills to interpret data and market trends effectively.
• Excellent communication and interpersonal skills for team collaboration.
• Creative thinking and capability to generate innovative marketing ideas.
• Experience with customer relationship management (CRM) software is highly desirable.