Marketing Assistant Manager Social Media

( 16528 )

At Atlantis, we exist to bring the extraordinary to every holiday and experience through connection, empowerment, precision, care and warmth. Inspired by the majesty and mystery of the ocean, Atlantis resorts are unique destinations full of life, wonder and surprise, where we seek to exceed our guests’ expectations at every possible turn.

Atlantis Dubai is an iconic entertainment destination comprised of two world-class resorts; Atlantis, The Palm and Atlantis, The Royal; offering an unbeatable opportunity for you to grow and develop in your career. With a sense of exhilaration and discovery, we create unforgettable memories by providing guests the opportunity to discover an extraordinary world filled with thrilling adventures. Whether we are designing a couple’s retreat or serving the extraordinary in one of our award-winning celebrity chef restaurants, we approach everything with imagination to spark a sense of courage, inspiration and innovation. This is not simply our job, it’s our passion.

As Assistant Manager, Marketing, you will work closely with the Director, Social Media to help shape and grow the Atlantis Dubai organic social media presence. This role goes beyond scheduling posts - it requires a highly creative, strategically minded, and hands-on individual who can ideate, produce, and execute impactful content across platforms.You’ll be involved in developing social media strategies and engagement plans that support our destination-wide marketing goals, working cross-functionally with Heads of Department across operations, PR, and marketing to bring campaigns to life.A deep understanding of social media platforms - particularly Instagram, YouTube and TikTok - is essential, as is the ability to identify emerging trends and create engaging, channel-native content. You’ll be expected to independently direct or produce high-quality social assets, from concept to execution.

About The Role

• Manage Atlantis Dubai’s social media channels with day-to-day focus on content curation, publishing,and engagement.
• Lead and support the creation of the social media editorial calendar across platforms.
• Generate, edit, and publish content that builds meaningful connections and encourages community engagement.
• Build and execute data-driven strategies through audience insights, competitive analysis, and platform trends.
• Take initiative in developing creative concepts and campaign ideas, particularly for TikTok and other emerging platforms.
• Collaborate with internal departments and creative teams to source and produce compelling content.
• Track, measure, and report on social media performance and ROI to continually refine approach.
  
  

• A proactive and creative thinker with strong content creation skills.
• Solid working knowledge of platform tools, trends, and audience behaviors across Instagram, TikTok, YouTube and Facebook.
• Confidence in taking ideas from concept through to production - independently when needed.
• Strong organizational and communication skills to coordinate with multiple stakeholders.
• A passion for storytelling and building authentic connections with audiences.