Manager Measurement Insights And Enablement-R-250765

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Manager, Measurement Insights & Enablement

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

The Services organization is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include payments-focused consulting, loyalty and marketing programs, business Test & Learn experimentation, and data-driven information and risk management services.

Within Services, Customer Acquisition & Engagement (CAE) places Mastercard at the heart of our customers’ B2C and B2B growth and loyalty strategies. As part of CAE, Marketing Services helps our customers acquire, engage, and retain customers with end-to-end digital marketing services differentiated by our global marketing expertise and track record, data and technology advantage, global network of preferred partners, and Mastercard brand assets.

We are looking for passionate and talented professionals, who share our vision for data-driven marketing products to join us and take a leading role in shaping the growth of our team. The Manager, Measurement Insights & Enablement, will scale our measurement capabilities and leverage the insights to improve campaign performance and drive sale enablement efforts in support of the continued growth of the business.

Key Responsibilities

• Scale our Marketing results measurement capabilities and governance across EEMEA
• Build methodologies, materials and case studies to enhance measurement findings for future Marketing deliveries and sales enablement.
• Manage EEMEA region-wide deliverables related to scaling and embedding measurement insights into the sales and delivery of all engagements
• Leverage insights for external sales enablement, including cross-campaign best practices, case studies and customer campaign recommendations
• Collect feedback on ways we can improve the analytical framework and objective measurement strategies for marketing products & services
• Scale the adoption of the measurement tools and seek opportunities of improvement in the process.
• Develop and communicate content to a wide variety of stakeholders that demonstrates the value of marketing services in driving better performance
• Build processes to scale volume of measurement execution for marketing engagements via standardized strategies & models, building dashboards, etc.
• Partner with Data Strategy and Privacy teams to ensure data uses align with Mastercard policies and principles for Data Responsibility
• Ensure full compliance with legal, regulatory, and data privacy requirements for all initiatives
  
  
  

• Track record in client management, cross-team functionality, data analysis, and marketing strategy
• Strong communication skills – able to convey market strategy and insights strategically to different audiences
• Strong analytical acumen and appreciation for the power of data
• Entrepreneurial mindset, with a deep understanding of payments
• Excellent influencing skills – proven track record of driving adoption of data-driven recommendations and articulating technical outputs to non-technical audiences
• Experienced in Excel or other data analysis software – demonstrated track record of analysis experience and quantitative insights
• Experienced in Powerpoint or presentation software – comfortable building marketing content and presentation stories
• Strong understanding and fluency in marketing sciences: proven ability to leverage technical expertise to optimize business performance
• Collaborative & highly relationship-oriented
• Curious and self-motivated; acts with a sense of urgency and thrives in a fast-paced environment
• Strong Project Management skills
• Global mindset – ability to be an effective & empathetic partner across regions/cultures
  
  
  

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.