Manager Market Analysis

Manager, Market Analysis

Department : Vehicle Sales & Marketing (BP60100)

Job Overview

UD Trucks is known for our pioneering technologies and products within the commercial automotive industry. The Market Analysis Manager is responsible for tracking market trends, competitor activities, and customer demand evolution across UD Trucks’ key regions. This role will provide strategic insights to support business decision-making, segmentation analysis, and the identification of new market opportunities. Additionally, the role will collaborate closely with key stakeholders to optimize UD Trucks market positioning and enhance commercial effectiveness.

Responsibilities And Duties

Market Intelligence & Business Insights:

• Monitor and analyze market development, industry trends, competitor activities, and regulatory changes across all focus regions.
• Conduct PESTEL analysis and provide strategic updates for management.
• Initiate and conduct customer surveys to track evolving preferences and emerging market needs.
• Collaborate with Product Management, Product Line Management, and Service Offer Planning to align insights with business strategies.
  
  

Segmentation Strategy & Analysis:

• Develop and maintain segmentation models for all markets, ensuring a structured approach to customer classification.
• Provide data-driven insights to support market entry strategies and sales prioritization.
• Support sales teams with segmentation-based sales argumentation to enhance value propositions.
  
  

Sales & Commercial Support:

• Prepare strategic analysis and market reports to support decision-making across sales and commercial teams.
• Work closely with commercial teams to ensure effective sales enablement with relevant market insights.
• Develop data-driven sales argumentation materials to strengthen commercial positioning.
  
  

Minimum Qualifications

• Business related university degree preferred.
• Experience from the commercial vehicle industry and work experience in UD Trucks business areas. Good understanding of products, service and customers in the truck industry.
• Strong commitment and drive to take initiatives, improve, and deliver. Structured and systematic way of working. Flexible, open minded and fast learner.
• MBA preferred.
• Strong relationship building and networking skills. Service minded attitude.
• Good personality with team and teamwork.
• English fluency at a business level is required.
• Share common values with UD Trucks value, Code of Conduct, high ethical standards.
  
  

About UD Trucks

Part of the Isuzu group, UD Trucks is a global leading international commercial vehicle solutions provider headquartered in Japan. At UD Trucks, we are defining the next generation of smart logistics solutions through advanced innovations in automation, electro mobility and connectivity. UD Trucks develops, manufactures and sells a wide range of heavy, medium and light-duty trucks, operating in more than 60 countries across all continents. Our trucks and people go the extra mile for our customers and business partners, day in and day out.

We are an 8,000+ strong team of colleagues with 40 nationalities who bring diversity and passion in delivering our products and services. We trust each other, work collaboratively and embrace change. At UD Trucks, our purpose is Better Life – to make life better for people and the planet. We have developed a culture that promotes:

Diverse and friendly culture – Strong culture of diversity and inclusion, organizing annual events, daily activities and open communication platforms including various internal voluntary networks.

Empowered growth – Global exposure and growth opportunities across functions and countries through internal mobility system and self-driven career opportunities, building a learning organization by enabling self-managed learning supported by the UD Academy.

Flexibility with trust – We continue to fully support both remote working (where and when applicable) and flexible working hours, we actively encourage our colleagues to maintain a good work/life balance. You will have the autonomy and flexibility to split your working time between both our wonderful, modern and equipped HQ and remotely.

Be part of our journey to create Better Life for society, for our customers and for yourself. UD Trucks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our colleagues.