Manager Ecom EMC

Purpose & Overall Relevance For The Organization

The ecommerce manager is accountable for driving growth and operational excellence across own-managed and franchise ecommerce platforms. Ensure superior consumer experience, optimized trading performance, and seamless post-order operations across platforms. Align franchise partners with global brand standards while adapting to local market needs. Act as the key link between EM hub & Local cross-functional teams.

Key Responsibilities

• Drive and implement the eCommerce Strategy on cluster level across EMC (Emerging Markets Central) to achieve ambitious net sales and profitability targets for both own & franchise ecommerce platforms
• Responsible for commercial decisions at cluster level by analyzing eCommerce KPIs and local trends and needs.
• Identify and execute with merch the product-driven opportunities to maximize revenue and market share.
• Collaborate with EMC Brand and DTC teams to enhance site traffic and conversion rates.
• Ensure an outstanding end-to-end customer journey, from pre-purchase through post-order operations.
• Ensure customer service queries are resolved with relevant teams within defined SLAs, ensuring timely and effective solutions.
• Partner with EM Analytics and Customer Experience (CX) teams to analyze data and drive continuous improvements in user experience (UX) and conversion.
• Ensure end-to-end operations of eCommerce capabilities through the defined operating model with EM eCom hub, global digital teams, and internal key stakeholders.
• Operationally manage cluster-level special projects geared towards enhancing the consumer experience (Premium, Connected, Personalized).
• Develop deep consumer insights to support decision-making.
• Liaise with DTC to deliver a more seamless omnichannel experience for consumers.
• Align with other Cluster channels on campaign launches, mega commercial moments, end-of-season sales, and discounting standards (key trade meetings).
• Ensure best-in-class content execution, including English and Arabic site translation consistency.
• Work with Hub planning and execution teams to ensure all eCom targets across all regions (sell-out KPIs such as topline, conversion rates, traffic, stock cover, profitability and others) for own eCommerce are in line with market expectations.
• Identify and prioritize market-specific growth opportunities.
• Drive weekly, monthly, Quarterly business reviews and reporting .
• Manage the development projects & launch of new platforms
  
  

Key Relationships

• EM HUB eCommerce teams (Planning & Forecasting, Digital Analytics, Consumer Experience, Digital operations, Strategy & Programs)
• EMC functional teams (SCM, Brand activations, performance marketing, DTC, Merch, Finance, Franchise)
• Franchise partners and external vendors
• Internal & External technology solution providers
  
  

Knowledge, Skills And Abilities

• Bias to action with strong accountability and drive for results.
• Strategic thinking and ability to transform thoughts into effective problem statements and related workstream management.
• Comfortable in a dynamic Run-The-Business environment requiring fast action and decisions.
• Very strong collaboration and communication skills; comfortable presenting complex topics to stakeholders at various organizational levels, both in person and remotely, with the ability to influence and achieve results.
• Strong understanding of digital business and ecommerce operations, including product launches, master data management, consumer experience metrics and technology.
• Commercial mindset with experience in trading, merchandising, forecasting and P&L management.
• Advanced analytical skills; experience with analytics tools (e.g., Adobe Analytics, Google Analytics, Power BI).
• Ability to lead and drive change in a dynamic, fast-paced environment.
• Structured, organized, and process oriented with the ability to manage multiple projects simultaneously.
• Fluent in oral and written English & Arabic; additional languages are a plus.
  
  

Requisite Education And Experience / Minimum Qualifications

• University degree
• Minimum 4 years of experience in Digital/eCommerce.
• Experience in commercial environments and decision intelligence development is preferred.
• Experience managing teams and driving optimization strategies in ecommerce business.
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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