Lead Generation Specialist (225-718)

A Lead Generation Specialist plays a crucial role in driving the company's growth by identifying potential customers and gathering leads to fill the sales pipeline. Their primary goal is to increase the company's market presence by implementing strategic methods to acquire high-quality leads. The role demands analytical skills, creativity, and a keen understanding of market trends to recognize and tap into potential opportunities effectively. They often collaborate with sales and marketing teams to refine lead generation tactics and ensure alignment with business objectives. Being at the forefront of customer acquisition means the Lead Generation Specialist will often use digital tools, social media, and networking events to gather relevant data and connect with potential clients, thereby significantly contributing to the company's revenue growth.

Responsibilities

• Identify and qualify new sales leads to expand the sales pipeline.
• Utilize various tools and platforms to research potential customers.
• Develop and execute lead generation strategies in alignment with sales objectives.
• Collaborate with the sales team to refine lead qualification criteria.
• Create engaging content for outreach campaigns to capture interest.
• Maintain accurate records of lead generation activities and outcomes.
• Analyze market data to identify new business opportunities and potential clients.
• Engage with leads through email, phone calls, and social media channels.
• Participate in networking events to enhance lead generation efforts.
• Optimize lead generation processes for increased efficiency and effectiveness.
• Report regularly on lead generation performance and adjust strategies as necessary.
• Provide feedback and insights on lead quality and conversion rates to refine tactics.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Proven experience in lead generation or similar roles within competitive industries.
• Excellent interpersonal skills with the ability to build strong relationships.
• Strong analytical skills to assess lead quality and campaign performance.
• Proficiency with CRM software and digital marketing tools preferred.
• Ability to adapt to changing market conditions and customer needs.
• Exceptional communication skills, both written and verbal, are essential.