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Job Description

Job Summary:

We are seeking an experienced IT Sales Manager to drive revenue growth and profitability through strategic management of System Integration Channel Partners.

The ideal candidate will have strong expertise in AV and Enterprise IT products, a proven track record in channel sales, and the ability to develop and execute sales strategies that maximize market penetration and financial performance.


Key Responsibilities:

1. Channel Partner Management

  • Develop and maintain strong relationships with System Integration Channel Partners across the UAE.
  • Identify and onboard new partners to expand market reach.
  • Conduct regular business reviews with partners to assess performance and align on growth strategies.
  • Provide sales training, product knowledge sessions, and account development support to partners.

2. Revenue & Gross Margin Growth

  • Drive monthly, quarterly, and annual revenue targets.
  • Ensuring profitability through gross margin and optimize pricing strategies.
  • Implement sales incentive programs to boost partner engagement and sales performance.
  • Analyze market trends, competitor strategies, and pricing models to maintain a competitive edge.

3. Sales Strategy & Execution

  • Develop and execute go-to-market strategies for AV and ELV products.
  • Work closely with marketing teams to create targeted campaigns for channel partners.
  • Lead negotiations and contract discussions with partners to secure favorable terms.
  • Ensure compliance with company policies and industry regulations in all sales activities.

4. Product & Market Expertise

  • Maintain deep knowledge of AV and ELV solutions, including emerging technologies.
  • Provide technical consultation to partners and customers on product capabilities.
  • Collaborate with product teams to align offerings with market demand.

5. Reporting & Performance Analysis

  • Track and report sales performance metrics, including revenue, gross margin, and partner engagement.
  • Utilize CRM tools to manage pipeline, forecast sales, and analyze trends.
  • Present monthly and quarterly reports to senior management with actionable insights.



Requirements

Key Qualifications & Skills:

Experience: 8-12 years in IT sales, with a focus on System Integration Channel Partners.
Industry Knowledge: Strong background in AV and Enterprise IT products.
Sales Expertise: Proven ability to drive revenue and optimize gross margin.
Negotiation Skills: Strong ability to close deals and manage contracts.
Relationship Management: Ability to build and maintain long-term partnerships.
Strategic Thinking: Experience in developing and executing sales strategies.
Technical Acumen: Understanding of AV solutions, networking, and ELV infrastructure.
Communication Skills: Excellent presentation, negotiation, and interpersonal skills.
CRM & Analytics: Proficiency in sales forecasting, reporting, and CRM tools.


KPIs (Key Performance Indicators):

Revenue Growth: Achieve and exceed monthly/quarterly revenue targets.
Gross Margin Optimization: Maintain profitability across all sales transactions.
Partner Engagement: Increase partner participation in sales programs and training.
Market Expansion: Successfully onboard new channel partners.
Sales Pipeline Management: Maintain a healthy pipeline with accurate forecasting.


Benefits

Compensation & Benefits:

Competitive Salary
Performance-Based Incentives Linked to Revenue & Margin Targets
Career Growth Opportunities in Leading IT Distribution Firm
Access to Industry Events & Certifications



Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://techfirstgulf.com/ Job Function: Sales
Company Industry/
Sector:
IT Services and IT Consulting

What We Offer


About the Company

Tech First Gulf is MEA’s most skilled and rapidly emerging Value-Added Distributor. We genertate demand and drive net-new business through strategic channel relationships cultivated by our seasoned senior leadership team. Leveraging the in-house expertise and access to large curated pool of accounts, we bring unparalleled value to our vendor partners.Our role is to help businesses unlock the full potential of the technology they create, sell, or utilize. As a true value-added distributor, we deliver Gartner-recognized solutions across Unified Communications, Collaboration, Audio-Visual Systems, IT Infrastructure, and Cybersecurity. With a robust regional presence and focus on next-generation technologies, we empower our business partners to thrive and excel in competitive markets.What sets us apart is our direct engagement with thousands of resellers, partners, and system integrators. We invest heavily in on-the-ground sales, presales, and post-sales support to drive demand and foster growth. Trusted across the region, we provide end-to-end support to our partners and customers through a network of local sales operations, warehousing, and state-of-the-art innovation centers spanning 10+ MEA countries.At the heart of our success lies a simple truth: winning and keeping the trust of our partners and customers means genuinely caring about solving their challenges and enabling their success.

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