Head of Marketing

About the company:

Fluid Codes is the APEX Channel Partner of ANSYS Inc., authorized with exclusive rights to distribute and provide support for ANSYS Engineering Simulation Solutions in the Middle East and North Africa.

Ansys is the global leader in engineering simulation, helping the world’s most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.

Position Summary:

The Head of Marketing will lead the development and execution of the company’s marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with a strong background in digital and traditional marketing, team leadership, and performance measurement. The ideal candidate will align marketing initiatives with business goals and oversee the marketing team and its functions.

Key Responsibilities:

Strategy & Planning

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Conduct market research, competitor analysis, and customer insight studies to inform positioning and strategy.
• Define and monitor clear KPIs for all marketing initiatives.

Brand Management

• Strengthen brand positioning and consistency across all channels.
• Oversee content, design, and messaging to ensure alignment with brand guidelines.
• Lead communication strategies to enhance brand credibility.

Digital Marketing & Lead Generation

• Oversee digital marketing campaigns across SEO, SEM, social media, email, and paid ads.
• Implement lead generation strategies to support the sales pipeline and increase conversion rates.
• Track, report, and optimize digital campaign performance.

Product & Campaign Marketing

• Develop go-to-market strategies for new products/services.
• Coordinate cross-functional teams to deliver successful marketing campaigns.
• Manage events, trade shows, and product launches.

Team Leadership & Development

• Lead, mentor, and grow a high-performing marketing team.
• Set objectives, provide performance feedback, and support professional development.
• Foster a collaborative and innovative marketing culture.

Budget & Vendor Management

• Manage the overall marketing budget and ensure cost-effective operations.
• Liaise with external agencies, media partners, and suppliers to execute campaigns.

Requirements:

• Bachelor’s or master’s degree in marketing, Business Administration, or related field.
• 10+ years of marketing experience in B2B technology, software, or engineering sectors, with at least 5+ years in a leadership role.
• Proven experience in inbound demand generation and account-based marketing.
• Experience managing Inside Sales teams or close collaboration with inside sales for qualification and pipeline generation.
• Proficiency with HubSpot, Salesforce (or equivalent CRM/automation platforms), and paid media management.
• Excellent communication and collaboration skills, with the ability to align marketing and sales objectives.
• Strong analytical skills with the ability to track, measure, and report on campaign effectiveness.
• Self-driven, strategic thinker who can operate independently while aligning with business objectives.

Interested candidates who meet the above criteria are encouraged to apply.