HC Arabia DCOM Strategy And Marketing Manager

Please note a preferred candidate has been identified for this role.

Key Responsibilities / Focus Areas

• Defines Category Strategy for the BU adapting the BG Category Strategy specific to dCom channels
• Unlock demand generation through activating right content + traffic levers (and new ways into commerce) & campaign planning and execution, in partnership with Media, DMC and CS&P.
• Supports C&C hub and Country dCom CBD for dCom marketing requirements for all campaigns
• Drive prioritization within key Customers and Categories, aligned to the BG Category Strategy
• Development and OTIF delivery of Customer JBPs; supporting negotiations with CBD as needed
• Financial Delivery & P&L lead - achieve/exceed quarterly and annual revenue and profit targets, for both established and new items, and overall channel targets
• P&L forecast & delivery (TO, GM and PBO)
• 1Yr. and 3Yr. Strategy and forecast by channel and categories
• Lead the required transformation with support functions Supply, R&D, etc.) to unlock the full potential of dCom, and ensure optimal resourcing allocation to execute the BG Strategy in the BU
• Performance Marketing - lead adoption of holistic and iterative performance marketing plans, connecting brand, media and optimizing budgets across channels/tactics/brands based on KPIs
• Measurement & Optimization - build business goals, develop the digital learning plan, set dCom goals, measurement, and data visualization plans, collaborating with Media, the C&C hub and brand
• Promotion/site merchandising – create an unparalleled shopping experience supporting the C&C hub to optimize digital shelf and brand performance by leveraging analytic tools and techniques to understand content performance.
  
  

You Will Ideally Have Demonstrable Experience Of

• High influencing skills, be tenacious and driven first, proven experience in selling-in innovations to Customers and successfully executing these OTIF.
• Digital Commerce business management eRetail operational experience including key pureplay & omnichannel retailers like Amazon, Noon ,Carrefour & Delivery Hero (i.e., portfolio management, traffic/conversion optimization, & strategy maintenance via P&L-based decision making).
• Performance Marketing awareness of lower funnel modelling along with media budgeting for sufficiency to achieve holistic revenue ambitions.
• Transferring strategy into execution ideally has experience in a Customer Development or Marketing role, with proven ability to project manage and influence multiple stakeholders.
• Driving innovation Identifying breakthrough opportunities, involvement in business case development, and shaping a test and learn culture.
  
  

KPI’s and Dimensions

• Market Share Improvement (Business Winning %)
• Share of Search Improvement (where capability available)
• ROAs improvement
• MSI Improvement
• Familiar with: Shopper Insights / Trade Margins
  
  

Key Interfaces

• BU culture & commerce hub lead in scaling & execution of the BU’s dCom Category Strategy
• BU brand, managing day-to-day operations and OTIF execution of campaigns, Strategies etc.
• Country dCom CS&Ps and CBDs, ensuring OTIF and successful execution of JBPs
• BU dCom Data & Analytics leads to support the performance management and financial delivery, and identify critical mix management interventions driving insight to action
• BU Innovation lead to ensure the funnel is aligned to the Cat. Strategy & Customer JBPs
• C&C Hub Lead to ensure that Content is being delivered OTIF and optimized to maximize conversion
• BU Media leads, specific to investment prioritization for media plans to achieve KPIs
• BG Strategy, marketing, and dCom teams to align on the BU specific Channel Strategy
  
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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