Group Marketing Manager - F&B 28O25

We are seeking a dynamic and seasoned Group Marketing Manager to spearhead our marketing strategies within the Food & Beverage sector. This role demands a creative and analytical mind with a keen understanding of global market trends and consumer behavior. The successful candidate will be pivotal in driving marketing initiatives that align with our brand vision and business goals. As the Group Marketing Manager, you will oversee all marketing campaigns, enhance brand recognition, and nurture relationships that fortify our presence in the industry. This is an exciting opportunity to join a vibrant team dedicated to crafting memorable and engaging experiences that captivate our target audience.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with F&B business objectives.
• Oversee the creation and execution of innovative marketing campaigns across multiple channels.
• Analyze market trends and consumer demands to inform strategic decision-making processes.
• Collaborate with product development teams to ensure alignment of marketing and product strategies.
• Manage and mentor a team of marketing professionals to achieve tactical and strategic goals.
• Monitor and report on the effectiveness of marketing communications to senior management.
• Establish and manage budgets for all group-level marketing activities in the F&B division.
• Coordinate with external agencies and partners for PR, advertising, and other marketing services.
• Strengthen brand presence through targeted outreach and engagement with potential customers.
• Utilize digital tools and platforms to enhance consumer interaction and brand visibility.
• Ensure all marketing material and activities adhere to brand guidelines and compliance standards.
• Conduct performance reviews and develop plans to improve team skills and proficiency.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• At least 7 years of experience in marketing, preferably within the F&B sector.
• Proven track record of managing significant marketing budgets and achieving results.
• Strong analytical skills with the ability to use data to drive decision-making.
• Excellent interpersonal and communication skills with demonstrated leadership capacity.
• Experience in digital marketing, including SEO, SEM, social media, and content strategy.
• Ability to thrive in a fast-paced environment and handle multiple projects simultaneously.